Paid Search Manager

• Develop global Paid Search strategy for channels such as Google & Bing, aligning with broader marketing objectives and business goals
• Oversee brand budget allocation and establish performance benchmarks for paid search channels
• Own end-to-end creation and implementation of campaigns, including media plan creation, campaign setup, daily checks, weekly reporting and optimizations
• Lead cross-functional collaboration with analytics team to ensure accurate & clean data across platforms
• Run quarterly reviews to evaluate and iterate on strategy based on market trends and KPIs
• Manage all aspects of B2B PPC campaigns including search, display, paid social and retargeting
• Drive lead generation testing efforts across paid search channels Google & Bing
• Develop and execute data-driven digital marketing strategies to drive traffic, leads, and sales
• Manage ad budgets, optimize bidding strategies, and track ROI for paid campaigns; Manage paid ad campaigns appearing on major search engines, such as Google and Bing
• Analyze campaign performance using Google Analytics, Search Console, and third-party tools

• Provide strategic recommendations and input for regional expectations in global strategy
• Define, measure, and evaluate relevant paid media KPIs
• Manage SKU campaigns on Google & Bing globally with a focus on efficiency and scalability
• Oversee feed management for Google & Bing ensuring all data is accurate and grouped appropriately
• Maintain the relationship with Products team and evaluate value annually
• Create reporting around paid marketing funnels and leverage this to improve conversion rates
• Support analytics alignment for all paid search channels
• Continuously test creative, targeting, bidding strategies, and landing page alignment
• Execute supplier campaigns and optimize performance through close collaboration with Strategic Programs Team

• 10+ years experience in digital marketing with specific focus on paid search campaign management
• Demonstrated experience scaling paid search programs with strong ROI focus
• Proficiency with Google Ads, Microsoft Advertising, and related platforms
• Strong analytical skills with ability to extract insights from complex data sets
• Experience managing substantial marketing budgets effectively
• Knowledge of current SEM best practices, trends, and algorithm updates
• Excellent communication skills for cross-functional collaboration
• Strong attention to detail and ability to manage multiple priorities
• Google Ads and Microsoft Advertising certifications
• Experience with marketing automation platforms and CRM integration
• Working knowledge of SEO principles and their relationship to paid search
• Experience with scripts, automation, and feed management
• International market experience
• Experience with evolving channel strategies and tactics based on customer insights and product evolution

• Insurance
• Bonus
• Growth Opportunity And more!

Arrow Electronics