Sr. Marketing Executive

Rishi Jobs

  • Vapi, Gujarat
  • Permanent
  • Full-time
  • 1 month ago
  • Apply easily
Profile:Sr. Marketing ExecutiveExperience: 2-3yrsSalary Range: 25k-30kReports to : Marketing HeadJob Description:We are seeking a motivated and proactive Marketing Executive to support our lead generation and marketing research efforts. The ideal candidate will have hands-on experience in identifying potential customers, analyzing competitors, and managing lead pipelines. This role plays a vital part in supporting the sales team by consistently feeding qualified leads and keeping market insights updated and actionable.Roles and Responsibilities:
  • Identify and list potential customers/industries such as engineering firms, factories, and maintenance service providers that require nuts, bolts, plunges, and industrial fasteners.
  • Conduct competitor analysis to understand pricing, offerings, and customer expectations.
  • Build and maintain a structured and regularly updated database of potential leads with relevant details.
  • Enter and manage leads in Excel or CRM systems, ensuring data is organized and trackable.
  • Evaluate each lead based on criteria such as industry type, order size, and location to ensure quality.
  • Classify leads into hot, warm, or cold categories to support the prioritization of follow-ups.
  • Collect feedback from the sales team on lead quality and conversion results.
  • Track the progress of leads through the sales funnel and suggest improvements to lead generation strategies.
  • Share timely field reports and lead summaries with internal teams for actionable decisions.
  • Maintain professional discipline and punctuality etiquette and adhere to team coordination.
Skills:
  • Strong communication and interpersonal skills
  • Proficiency in MS Excel or CRM tools
  • Knowledge of B2B marketing and industrial product/market knowledge
  • Analytical mindset with attention to detail
  • Ability to work independently and in collaboration with the sales team
Qualifications/Prior Experience:
  • BBA/B com with 3-5 years prior work experience in industrial or hardware product marketing.
  • MBA with 2-3 years of prior work experience in marketing.

Rishi Jobs