Performance Marketing
Mopid
- Bangalore, Karnataka
- Permanent
- Full-time
- Develop and execute paid media strategies across multiple channels to meet business objectives.
- Monitor and optimize marketing campaigns to ensure maximum efficiency and effectiveness.
- Analyze campaign performance data to provide actionable insights and recommendations.
- Collaborate with cross-functional teams including creative, content, and tech teams to enhance campaign performance.
- Manage budgets and forecasts related to performance marketing initiatives.
- Maintain up-to-date knowledge of the digital marketing industry and trends.
- Expertise in Paid Media Strategy development and execution.
- In-depth experience with Campaign Optimization techniques.
- Adept at Performance Tracking using leading analytics tools.
- Solid understanding of Data Interpretation for making informed decisions.
- Familiarity with major Ad Platforms like Google Ads, Facebook Ads Manager etc.
- Proficient use of Analytics Tools such as Google Analytics, SEMrush, or similar platforms.