Senior Associate, Digital Campaign Management

WebMD

  • Navi Mumbai, Maharashtra
  • Permanent
  • Full-time
  • 2 days ago
DescriptionPosition at WebMDAbout the Company:Headquartered in El Segundo, Calif., Internet Brands® is a fully integrated online media and software services organization focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. Internet Brands' powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company ofKKR and Temasek.WebMD Health Corp., an Internet Brands Company, is the leading provider of health information services, serving patients, physicians, health care professionals, employers, and health plans through our public and private online portals, mobile platforms, and health- focused publications. The WebMD Health Network includes WebMD Health, Medscape, Jobson Healthcare Information, prIME Oncology, MediQuality, Frontline, QxMD, Vitals Consumer Services, MedicineNet, eMedicineHealth, RxList, OnHealth, Medscape Education, and other owned WebMD sites. WebMD®, Medscape®, CME Circle®, Medpulse®, eMedicine®, MedicineNet®, theheart.org®, and RxList® are among the trademarks of WebMD Health Corp. or its subsidiaries.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers.Medscape Client Delivery is the digital operations service group that builds, markets and delivers sponsorship campaigns on behalf of Medscape's brand customers. The Digital Campaign Manager will be responsible for light coding of promotional assets, marketing & delivering on sponsored campaigns.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.For company details visit our website: /Education: Bachelor's degree in marketing, Management Information Systems or Computer Science
Experience: 5+ yearsPosition Requirement:
  • Demonstrated track record of managing integrated programs, including marketing/traffic, campaign setup, reporting and analytics
  • Working knowledge of digital marketing platforms (email, ad serving platforms, social), including platform capabilities and implementation
  • Knowledge of HTML/XHTML, and CSS Experience
  • Ability to prioritize and deliver on multiple projects simultaneously in a fast-paced environment
  • Ability to work effectively as part of a team in a fast paced, deadline driven environment
  • Problem solving and analytical skills to proactively investigate and troubleshoot issues
Role & Responsibilities:
  • Campaign Build
  • Configure journey-based digital marketing campaigns by using proprietary marketing & custom data platform
  • Creation & communication of metadata values used for tracking & reporting of marketing campaigns
  • Set up promotional materials using HTML/XHTML; review a range of digital promotional assets and prep for QA sign off pre/post launch
  • Oversee implementation and launch of all ad served assets
  • Organize sponsorship materials for submission to QA team for final review & approval
  • Campaign Marketing & Delivery
  • Manage traffic delivery, monitor engagement rates and program metrics for assigned program portfolio & optimize to reach goals
  • Communicate with Client Services, Sales and other internal stakeholders regarding program performance
  • Troubleshoot/Triage when a program is over/under performing

WebMD