Performance Marketing Manager

Delhi
Permanent
Full-time

1 month ago

Job title: Performance Marketing ManagerLocation: DelhiExperience required- 5-10yrs in performance marketing.JD:Revenue Growth: Own and drive the website's revenue targets through paid media strategies and optimization techniques.Digital Campaign Management: Plan, execute, and optimize digital marketing campaigns across platforms like Google Ads, Facebook, Instagram, and other paid media channels.SEO & SEM: Lead search engine marketing and optimize campaigns for the best performance and conversion rates.Data Analysis: Analyze performance data, identify trends, and provide actionable insights to enhance campaign performance and maximize ROI.A/B Testing: Conduct A/B tests on ad creatives, landing pages, and campaign structures to improve engagement and conversion rates.Budget Management: Manage and allocate the marketing budget efficiently to ensure maximum return on ad spend (ROAS).Collaboration: Work closely with the content, design, and product teams to ensure campaign consistency and effectiveness.Customer Insights: Understand the target audience and customer journey to create personalized experiences that drive conversions.Reporting: Create and present weekly and monthly performance reports, highlighting key metrics and growth opportunities.Industry Trends: Stay updated with the latest trends and best practices in digital marketing and performance optimization.Preferred candidate profile

3-10 years of experience in Google & Meta Ads campaign management
Strong analytical skills and problem-solving abilities
Knowledge of keyword match types, quality score, bidding strategy, and creative testing
Working knowledge of Looker Studio, Excel formulas, and funnel analysis

Preferred Skills:

Experience in B2B/marketplace or lead-generation campaigns
Tools: Google Ads Editor, Meta Business Suite, Google Tag Manager

CTC Budget- 8-10lpa

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