About Memorly.AIMemorly.AI is a next-generation performance marketing platform partner that combines cutting-edge AI with strategic marketing to help businesses scale smarter and faster. We work with clients across industries-from MSMEs to enterprises-to optimise their online presence, run data-driven ad campaigns, and deliver measurable growth.The RoleAs a Digital Marketing Analyst (Fresher), you'll join our performance-marketing team to support end-to-end campaign execution and analysis. Under the mentorship of senior analysts, you'll learn the ins and outs of local SEO, paid-media setup, data tracking, and reporting-while helping our clients get the most out of Memorly.AI's AI-powered solutions.Key Responsibilities :Google Business Profile & Local Listings :- Audit and optimise Google Business Profiles for accuracy and completeness- Publish 2-3 weekly posts (offers, events, updates) under senior guidance- Monitor basic Insights (views, actions) and flag significant drops or spikesCreative Support & Campaign Setup :- Assist in brainstorming ad concepts and drafting static/carousel banners- Write basic ad copy using provided templates; iterate based on feedback- Help configure campaigns in Google Ads and Meta Ads Manager (budgets, audiences, schedules)Data Collection & Tracking :- Apply UTM tags correctly to all campaign URLs- Pull daily and week-end performance exports (CTR, CPC, impressions) into shared sheets- Validate data integrity; escalate any discrepancies promptlyBasic Analysis & Iteration- Compare A/B copy or creative by checking simple KPI shifts- Document preliminary learnings in a shared log for senior review- Suggest 1-2 straightforward tweaks (e.g., headline change, CTA tweak)Reporting Assistance- Populate pre-built dashboard templates (Google Data Studio or Excel) with fresh data- Highlight top 1-2 wins and one key improvement area in a one-slide summary- Proofread the monthly deck before client deliveryClient Coordination & Communication- Draft weekly email updates outlining completed tasks and upcoming priorities- Attend client calls as an observer; take clear notes and follow up on action itemsLearning & Development :- Complete certifications in Google Ads Fundamentals, Facebook Blueprint, and local SEO- Shadow senior analysts on strategy calls and campaign critiques- Contribute 1-2 "quick tip" posts per month to our internal knowledge baseWhat We Offer- Professional Growth: Structured mentorship, certification reimbursements, and clear advancement paths- Hands-On Experience: Work directly on live campaigns for a diverse portfolio of clients- Collaborative Culture: Cross-functional workshops, hack-weeks, and peer-learning sessions- Competitive Compensation: Fixed salary and bonus- Certification Program: in Digital Marketing (ref:updazz.com)