Developer III - SFMC Developer

UST

  • Gurgaon, Haryana
  • Permanent
  • Full-time
  • 5 days ago
Job Description:Job Description:
  • We are looking a highly skilled and motivated Salesforce Marketing Cloud (SFMC) Developer to design, build, and optimize data-driven customer engagement solutions using SFMC.
  • This role requires strong technical proficiency in marketing automation, scripting, and Salesforce ecosystem integration.
  • As a Salesforce Marketing Cloud Developer, you will work closely with marketing teams, architects, and stakeholders to deliver scalable, personalized campaigns using various SFMC modules and tools.
Responsibilities:
  • Collaborate with marketing teams and SFMC architects to gather requirements and implement tailored Marketing Cloud solutions.
  • Design and develop personalized multi-channel campaigns using Journey Builder, Automation Studio, Email Studio, Cloud Pages, and Mobile Studio.
  • Develop AMPscript, SSJS, and HTML/CSS for dynamic content across email and landing pages.
  • Create and manage data extensions, SQL queries, and segmentation logic.
  • Integrate SFMC with Salesforce Sales/Service Cloud and external systems using REST/SOAP APIs.
  • Troubleshoot, debug, and resolve issues in journeys, automations, data flows, and content personalization.
  • Support change management and deployment to production environments.
  • Assist in data management across business units (BUs) and maintain consistency with integrated systems.
  • Ensure compliance with data privacy regulations such as GDPR and CAN-SPAM.
  • Maintain and update documentation for processes, custom code, and configurations.
  • Participate in code reviews, QA, and promote best development practices.
  • Ability to work independently, manage time effectively, and communicate clearly with both technical and non-technical stakeholders.
Key Role Requirement:
  • Bachelor’s degree in computer science, Information Technology, or related field (or equivalent work experience).
  • 4+ years of professional experience, with at least 3+ years in Salesforce Marketing Cloud development.
  • Proficiency with key SFMC modules:
  • Mandatory: Email Studio, Web Studio, Mobile Studio
  • Solid knowledge of:
  • AMPscript, Server-Side JavaScript (SSJS)
  • SQL, HTML, CSS
  • Salesforce Marketing Cloud APIs (REST/SOAP)
  • Experience working on at least two end-to-end SFMC implementations.
  • Familiarity with Agile methodologies and version control tools like Git.
  • Exposure to Einstein, MobilePush, or real-time personalization tools is a plus.
  • Strong understanding of marketing automation concepts, data modeling, and customer lifecycle strategies.
Required Certifications:Must Have:
  • Marketing Cloud Email Specialist Certification.
  • Marketing Cloud Developer Certification.
About Company:UST is a global digital transformation solutions provider. For more than 20 years, UST has worked side by side with the world’s best companies to make a real impact through transformation. Powered by technology, inspired by people and led by purpose, UST partners with their clients from design to operation. With deep domain expertise and a future-proof philosophy, UST embeds innovation and agility into their clients’ organizations. With over 30,000 employees in 30 countries, UST builds for boundless impact—touching billions of lives in the process.

UST