Consultant - Market Mix Modelling
- Bangalore, Karnataka
- Permanent
- Full-time
- With guidance, provides accurate and timely work, which builds client trust.
- Responds to client inquiries in a timely manner, as determined by project requirements.
- Takes active role in client meetings, including answering client questions, and may have direct interaction with senior stakeholders
- Has familiarity with analytic software packages and tools, including SQL, SAS, R, Tableau and Python.
- Is proficient in, and is building an increasing mastery of, advanced Excel skills, including Lookup functions, Pivots, Conditional Statements, Reference functions, and more.
- Can independently integrate data into PowerPoint decks and build both standard and customized visualizations and slides.
- Has experience and hands-on working knowledge of Market Mix Modelling
- Identifies and poses solutions for model development to answer client business questions.
- Has a deep knowledge of the methodologies and processes employed by MMA and can communicate them effectively.
- Is effectively able to identify and resolve quality control issues.
- Possesses a solid understanding of the key media channels and their execution.
- Demonstrates an understanding of data source types that utilize different nomenclature but represent similar concepts.
- Leverages general business acumen and an understanding of relevant econometric factors to interpret model results.
- Demonstrates command of all data sources and variables used within a model