Business Analyst

Bangalore, Karnataka
Permanent
Full-time

27 days ago

Ready to build the future with AI?At Genpact, we don’t just keep up with technology—we set the pace. AI and digital innovation are redefining industries, and we’re leading the charge. Genpact’s , our industry-first accelerator, is an example of how we’re scaling advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. From large-scale models to , our breakthrough solutions tackle companies’ most complex challenges.If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what’s possible, this is your moment.Genpact (NYSE: G) is an advanced technology services and solutions company that delivers lasting value for leading enterprises globally. Through our deep business knowledge, operational excellence, and cutting-edge solutions – we help companies across industries get ahead and stay ahead. Powered by curiosity, courage, and innovation, our teams implement data, technology, and AI to create tomorrow, today. Get to know us at and on , , , and .Inviting applications for the role of Management Trainee/ Business Analyst – Campaign Specialist- Zeta Platform!In this role, you will be responsible for executing marketing campaigns for one of largest North American bank and their retail clients.You will work with multiple stakeholders and teams. Attend required business meetings to understand the campaign objectives, strategy, segmentation, etc…, then build campaigns using SAS / SAS CI.ResponsibilitiesMaking sure campaigns are build and launched without any errors and delays.Your role will function as an overlay of existing technical and domain experts and bring value through disciplined campaign execution and solution management skills.Responsibilities

Be the primary point of contact for assigned pursuits to work with the Marketing team for campaign execution, and solutions that meet the business needs of clients

Map the business requirement and execute campaigns using SAS / SAS CI for the respective portfolio(s)

Work with each Service and Horizontal line (internally) to ensure campaign is executed and launched on-time & error free

Proactively reach out to the marketing managers and highlight any process improvement, ideas and build value adds to the process and the team

## Technical Skills
1. *Zeta Platform Expertise*: In-depth knowledge of the Zeta platform, including Email Journey Builder,Customer Strategy, Segmentation, and Targeting.
2. *Email Marketing Automation*: Understanding of email marketing automation principles, including trigger-based emails, workflows, and personalization.
3. *Data Analysis*: Ability to analyze customer data, identify trends, and make data-driven decisions.
4. *Segmentation and Targeting*: Knowledge of segmentation and targeting strategies, including customer profiling, behavioral segmentation, and predictive analytics.## Banking Industry Knowledge
1. *Banking Products and Services*: Understanding of banking products and services, including credit cards, loans, and accounts.
2. *Customer Communication*: Understanding of effective customer communication strategies, including tone, language, and content.## Email Content Creation
1. *Email Template Design*: Ability to design and create effective email templates that engage cardholders.
2. *Content Writing*: Skill in writing clear, concise, and compelling email content that resonates with cardholders.
3. *Personalization*: Knowledge of personalization techniques, including dynamic content and variable insertionQualifications we seek in you!Minimum Qualifications

UG / PG in Statistics, Math or Computer Science
Robust campaign execution / analysis experience

Preferred Qualifications/ Skills

SQL, SAS / SAS CI
Ability to handle tasks independently and execution
Prior experience in campaign execution process

Why join Genpact?· Be a transformation leader – Work at the cutting edge of AI, automation, and digital innovation· Make an impact – Drive change for global enterprises and solve business challenges that matter· Accelerate your career – Get hands-on experience, mentorship, and continuous learning opportunities· Work with the best – Join 140,000+ bold thinkers and problem-solvers who push boundaries every day· Thrive in a values-driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progressCome join the tech shapers and growth makers at Genpact and take your career in the only direction that matters: Up.Let’s build tomorrow together.Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation.
Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.

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