Senior Manager performance Marketing

Emversity

Bangalore, Karnataka
Permanent
Full-time

2 months ago

Emversity is seeking a results-driven and data-focused Senior Manager Performance Marketing to lead and optimize large-scale PPC campaigns across platforms including Google Ads, Meta (Facebook & Instagram), LinkedIn, and YouTube. The ideal candidate will be responsible for generating 10,000+ leads per month while managing a 50L+ monthly ad budget, ensuring strict adherence to a 15-18% overall CAC. The role requires hands-on expertise in performance marketing with a focus on measurable outcomes and data-driven decision-making.Key Responsibilities: * PPC Campaign Setup & Execution:

Manage and execute high-budget search, display, video, and retargeting campaigns across Google Ads, Meta, LinkedIn, and YouTube.
Conduct thorough keyword research, audience segmentation, and competitor analysis to optimize campaign performance.
Ensure accurate conversion tracking via Google Tag Manager, Pixels, and UTM parameters.
Lead Generation & CAC Adherence:

Drive 10,000+ high-quality leads per month while maintaining a cost per acquisition (CAC) of 15-18%.
Optimize ad creatives, landing pages, and audience targeting to enhance lead quality and cost efficiency.
Conduct A/B testing on ad copies, visuals, and CTAs to continuously improve conversion rates.
Budget & Bid Management:

Oversee and allocate a 50L+ monthly ad budget across channels for optimal ad spend (ROAS).
Adjust bidding strategies to improve cost per acquisition (CPA) and return on ad spend (ROAS).
Dynamically reallocate budgets to top-performing campaigns for scaling results.
Performance Tracking & Optimization:

Monitor and analyze campaign performance using Google Analytics, Meta Ads Manager, and Looker Studio.
Identify underperforming areas and implement data-driven optimizations to enhance ROI.
Prepare daily, weekly, and monthly performance reports with actionable insights for continuous campaign refinement.
Execution & Coordination:

Collaborate with design, content, and tech teams to ensure seamless execution of ad creatives and landing pages.
Ensure compliance with platform ad policies to avoid account restrictions.
Stay up-to-date on industry trends, automation tools, and algorithm changes for continuous optimization.

Qualifications & Experience:

Bachelors/Masters degree in Marketing, Business, or a related field.
3+ years of hands-on experience managing PPC campaigns on Google Ads, Meta Ads, LinkedIn Ads, and YouTube Ads.
Proven track record in managing 50L+ monthly ad budgets and generating 10,000+ leads per month.
Strong expertise in CAC optimization, lead generation, and PPC execution.
Proficiency in Google Analytics, Google Tag Manager, Data Studio, and Excel for performance analysis.
Google Ads & Meta Blueprint certifications (preferred).
Data-driven, execution-focused mindset with keen attention to detail and performance measurement.

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