Lead - UX Designer

• Conduct user research and usability testing to gather insights and stay updated with design trends, emerging technologies, and industry best practices to continuously enhance design processes and outputs.

• Analyze user feedback and activity and iterate to enhance the user experience.

• Create wireframes, storyboards, user flows, process flows, and site maps to effectively communicate interaction and design ideas.

• Develop high-fidelity prototypes that clearly illustrate how sites function and look for Desktop, Tab and Mobile.

• Design and deliver visually appealing and functional user interfaces for web and mobile application.
• Collaborate with developers to ensure the technical feasibility of designs.

• Work closely with cross-functional teams, including UX designers, developers, product managers, product management and marketing team, to deliver user-centered design solutions.

• Present and defend design decisions, based on design principles and user research.

• Develop and maintain design systems and guidelines to ensure consistency across all digital platforms.

• Stay updated with industry trends and competitor products to ensure our design standards are current.

• Maintain a consistent and cohesive visual language across all digital platforms, ensuring brand guidelines are followed.

• Design custom icons and illustrations that enhance user experience and communicate complex concepts effectively.

• Adapt designs for various screen sizes and devices, ensuring seamless functionality and aesthetics across platforms.

• Create subtle animations and micro interactions that enhance the usability and delight users by providing visual feedback and guidance during interactions.

Lennox