Assistant Manager - Digital Distribution, Youth & English Entertainment
Viacom18 Media Private Limited
Mumbai, Maharashtra
Permanent
Full-time
19 days ago
The Youth, Music and English Entertainment cluster of Viacom18 is laser-focused on entertaining urban Indian youth across multiple platforms. MTV is an iconic brand which has extended beyond television to JioCinema OTT, consumer products and its sub-brands like Roadies are running successful gym, pub and caf franchises too. MTV Beats is the popular choice for Bollywood and Pop music for television audiences across urban Hindi markets. Vh1, Comedy Central and Colors Infinity round up the international content offering bouquet - from music to multi-genre entertainment - for the upscale urban youth. While the YME cluster has a very active and engaged user base on OTT and Social Media platforms, the business has already pivoted towards being future-ready, with digital-first brands like Fully Faltoo and KaanPhod Music. In a nutshell, the YME Cluster is a lean, agile, modular and consumer-focused team creating platform-agnostic content for the Indian youth. What will you do Content Curation: Plan, create, and regularly update trays and tiles on JioCinema for MTV, ensuring a visually appealing and engaging user experience Business Team Engagement: Actively engage with MTV marketing & programming team to amplify upcoming shows, episodes, events, and twists related to their content on JioCinema, fostering collaboration for effective promotion Promotion Innovation: Implement inventive on and off-deck promotional methods to drive heightened conversion, utilizing creative approaches to captivate and expand the viewer base Coordination: Collaborate with JioCinema Product & Technology teams and content ingestion teams to coordinate improvements to the system, ensuring seamless content delivery and optimal user experience User Experience Enhancement: Evaluate and enhance user experience through the effective creation and utilization of metadata, ensuring that content discovery is intuitive and aligns with user preferences Feature Implementation: Develop and implement supplementary features based on metadata insights to optimize content discovery, contributing to an enriched and personalized user journey Reporting: Provide weekly/monthly reporting on publishing performance Who should apply for this role Experience: The ideal candidate should have a solid work history, encompassing 2-3 years of experience in category management, content marketing, curation, editorial, and social media marketing within the entertainment industry. Pop culture enthusiast: seeking a content aficionado in reality, adventure, romance, horror, sports, music, gaming, youth drama, comedy, etc., to curate engaging content and stay ahead of cultural trends on our platform Collaboration Expertise: must demonstrate substantial experience in collaborating with distributed and diverse teams Passion for Entertainment: An authentic passion for entertainment content is a non-negotiable requirement. The candidate should possess an innate understanding of 'what works' specifically in Indian entertainment, reflecting a genuine love for the industry and its diverse offerings Communication Prowess: Exceptional communication skills are essential. The candidate should be adept at delivering high-quality communications with stakeholders, ensuring clarity, and fostering positive and effective relationships Attention to Detail and Commitment to Excellence: The candidate must exhibit a meticulous attention to detail and an unwavering commitment to high-quality output. This dedication ensures that tasks and projects are executed with precision, adhering to the highest standards of quality and excellence Viacom18 Media Pvt. Ltd. is one of India's fastest-growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational, and multicultural brand experiences. Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on the ground, in cinemas, and merchandise. Its portfolio of 38 channels across general entertainment, movies, sports, youth, music, and kids genres delights consumers across the country with its eclectic mix of programming. JioCinema, Viacom18's OTT platform, is one of India's leading streaming services and most popular destination for live sports. Viacom18 Studios has successfully produced and distributed iconic Hindi films and clutter-breaking regional films for over 13 years in India.