- Drive overall sales operation of the region - Develop action plan to achieve LTP & Sales budget of group & non-group products- Buildup sales in new product lines- Execute & monitor customer relationship management as per defined strategy & action plan for respective segments- Drive secondary & tertiary selling activities to increase demand - Execute network expansion & sustainability as per 3I/3R"- Responsible for payment collection & ensure over dues are well within the norms (ref:updazz.com)