1. SEO Strategy & PlanningBuild and maintain keyword strategiesDefine SEO KPIs aligned with DSP's digital business goalsIdentify content and keyword gaps by benchmarking DSP against competitorsSupport quarterly SEO planning aligned with product launches, campaigns, and seasonal trends2. Performance MonitoringTrack keyword rankings, organic sessions, CTRs, and assisted conversions using tools like GA4, GSC, and SEMrushMonitor Core Web Vitals, crawl health, and indexation metrics; coordinate with agency and tech teams for issue resolutionAnalyze performance of key landing pages and identify optimization or refresh opportunities3. Execution Oversight (Agency & Internal Teams)Coordinate with SEO agency to ensure timely and high-quality implementation of recommendationsReview and validate agency recommendations; ensure alignment with DSP's brand, content, and regulatory constraintsFollow up with various teams to unblock dependenciesTrack monthly deliverables and ensure closure of action items across teams4. Content SEO CollaborationGuide internal/external writers with SEO briefs, keyword targeting, and interlinking logicEnsure content clusters and landing pages support business campaigns and macro themes5. Internal Coordination & Learning AgilityCollaborate closely with product, content, growth marketing, and analytics teams to align SEO initiatives with broader digital objectivesDemonstrate the ability to learn quickly and adapt to new SEO tools, industry trends, and mutual fund-specific content requirementsTake proactive ownership of tasksCompetencies RequiredMBA Marketing, Digital, or related fieldStrong analytical and organizational skillsInterest in fintech, digital investing, and content-driven journeysAbility to coordinate across stakeholders and manage external agenciesCompetencies PreferredInternship or project experience in BFSI/fintech or agency-side SEOFamiliarity with SEO concepts, tools and content workflowsExperience: 0-2 years
