SEO MANAGER
PIPEx
- Mumbai, Maharashtra
- Permanent
- Full-time
- Business Analyst - SEO Job Description
- Job Title: Business Analyst - SEO
- Reports to: SEO Manager/Digital Marketing Lead
- Location: Charni Road, Mumbai
- Job Type: Full-time
- Develop and execute comprehensive SEO strategies aligned with business objectives.
- Conduct keyword research to identify high-performing keywords and trends.
- Optimize website content, meta tags, and on-page elements to improve search rankings.
- Monitor, analyze, and report on website performance using tools like Google Analytics, Search Console, and other SEO platforms.
- Content Strategy & Optimization:
- Collaborate with content creators to develop SEO-friendly content.
- Perform regular audits of existing content to identify opportunities for optimization.
- Ensuring content aligns with the latest SEO trends and algorithms.
- Conduct technical audits to identify and resolve issues like broken links, crawl errors, and site speed.
- Implement structured data (schema markup) to enhance search visibility.
- Work with developers to ensure SEO best practices are followed in website architecture and coding.
- Competitor Analysis:
- Analyze competitor SEO strategies and identify areas for improvement.
- Stay updated on industry trends and changes in search engine algorithms.
- Performance Monitoring:
- Track and report key SEO metrics such as organic traffic, rankings, and conversions.
- Identify growth opportunities and recommend actionable insights.
- Team Collaboration:
- Work closely with cross-functional teams, including developers, designers, and marketers, to ensure seamless execution of SEO initiatives.
- Education & Experience:
- Bachelor’s degree in marketing, Computer Science, or a related field.
- Minimum of 1-4 years of proven experience in SEO, preferably in a senior or lead role.
- Skills & Competencies:
- Proficient in SEO tools such as Ahrefs, SEMrush, Moz, Screaming Frog, and others.
- Strong understanding of search engine algorithms, ranking factors, and SEO best practices.
- Hands-on experience with website analytics tools like Google Analytics and Google Search Console.
- Excellent analytical, problem-solving, and project management skills.
- Strong verbal and written communication skills.
- Knowledge of HTML, CSS, and JavaScript is a plus.
- Behavioral Traits:
- Highly self-motivated and detail oriented.
- Ability to work independently and as part of a team.
- Adaptable to changing priorities and deadlines.