Role OverviewThis role is an insight-driven role responsible for guiding Brand Growth & CreativeStrategy to the brand’s next phase. This role is a key strategic partner, Founder’s office roleresponsible for defining the brand’s creative direction and growth strategies and guiding theMarketing team to drive consistent, compelling, and high-performing brand experiencesacross all platforms.This position also acts as a bridge between the creative and commercial aspects ofmarketing—ensuring that campaigns, product communication, and packaging innovationsare strategically grounded and aligned with the brand’s goals.Working in close alignment with the Team Lead – Marketing this role provides creative andstrategic input to ensure cohesive, performance-aligned brand growth.Key Responsibilities1. Brand Positioning & Strategic DevelopmentRefine brand positioning and value propositions in alignment with evolving businessand customer needs.Translate customer insights, and market trends into cohesive creative strategies.Maintain and evolve brand voice, tone, and storytelling frameworks across channels.2. Create execution playbooks for best creative implementation across platforms(Offline & Online)Develop structured and platform-specific creative implementation guides that definevisual and verbal communication across touchpoints.Outline design templates, messaging frameworks, photography/visual guidelines,and tone of communication for each channel.Ensure all stakeholders (internal teams and external agencies) align with executionSOPs for seamless brand experience across customer journeys.3. Point of Contact (POC) for innovation/packagingLead ideation and conceptualization of innovative packaging formats and brandingaligned with product strategy and customer preferences.Collaborate with Product Development, Design, and Procurement teams to ensurepackaging is functional, aesthetically aligned with the brand, and resonates withtarget consumers.Benchmark against industry trends and consumer insights to propose new packagingideas and design iterations.4. Campaign Strategy & Creative DirectionIdeate and guide the development of strategic campaign themes and concepts.Provide directional inputs on brand campaigns, product launches, and storytellinginitiatives.Partner with the marketing team to review creative ideas and ensure brandalignment.5. Data-Driven Brand GrowthCollaborate with Sales, Market Research & CRM teams to derive actionable insightsfrom customer behavior, campaign performance, and market trends.Recommend creative and messaging strategies to improve customer acquisition,engagement, and retention metrics.Lead strategic growth initiatives based on insights and present it to the Managementon weekly/bi-monthly basis.6. Cross-functional CollaborationServe as a strategic advisor to marketing, product, and customer experienceteams to ensure consistent brand delivery across the funnel.Work closely with other position’s in the Founder’s office and present the shortterm and long term plans of the business.Key Outcomes ExpectedStrong, clearly positioned brand presence across channels and touchpoints.High-quality creative output aligned with long-term brand and business objectives.Enhanced synergy between brand storytelling and performance marketing outcomes.Strategic clarity in marketing decision-making through informed, data-backedguidance.RequirementsRole OverviewThis role is an insight-driven role responsible for guiding Brand Growth & CreativeStrategy to the brand’s next phase. This role is a key strategic partner, Founder’s office roleresponsible for defining the brand’s creative direction and growth strategies and guiding theMarketing team to drive consistent, compelling, and high-performing brand experiencesacross all platforms.This position also acts as a bridge between the creative and commercial aspects ofmarketing—ensuring that campaigns, product communication, and packaging innovationsare strategically grounded and aligned with the brand’s goals.Working in close alignment with the Team Lead – Marketing this role provides creative andstrategic input to ensure cohesive, performance-aligned brand growth.Key Responsibilities1. Brand Positioning & Strategic DevelopmentRefine brand positioning and value propositions in alignment with evolving businessand customer needs.Translate customer insights, and market trends into cohesive creative strategies.Maintain and evolve brand voice, tone, and storytelling frameworks across channels.2. Create execution playbooks for best creative implementation across platforms(Offline & Online)Develop structured and platform-specific creative implementation guides that definevisual and verbal communication across touchpoints.Outline design templates, messaging frameworks, photography/visual guidelines,and tone of communication for each channel.Ensure all stakeholders (internal teams and external agencies) align with executionSOPs for seamless brand experience across customer journeys.3. Point of Contact (POC) for innovation/packagingLead ideation and conceptualization of innovative packaging formats and brandingaligned with product strategy and customer preferences.Collaborate with Product Development, Design, and Procurement teams to ensurepackaging is functional, aesthetically aligned with the brand, and resonates withtarget consumers.Benchmark against industry trends and consumer insights to propose new packagingideas and design iterations.4. Campaign Strategy & Creative DirectionIdeate and guide the development of strategic campaign themes and concepts.Provide directional inputs on brand campaigns, product launches, and storytellinginitiatives.Partner with the marketing team to review creative ideas and ensure brandalignment.5. Data-Driven Brand GrowthCollaborate with Sales, Market Research & CRM teams to derive actionable insightsfrom customer behavior, campaign performance, and market trends.Recommend creative and messaging strategies to improve customer acquisition,engagement, and retention metrics.Lead strategic growth initiatives based on insights and present it to the Managementon weekly/bi-monthly basis.6. Cross-functional CollaborationServe as a strategic advisor to marketing, product, and customer experienceteams to ensure consistent brand delivery across the funnel.Work closely with other position’s in the Founder’s office and present the shortterm and long term plans of the business.Key Outcomes ExpectedStrong, clearly positioned brand presence across channels and touchpoints.High-quality creative output aligned with long-term brand and business objectives.Enhanced synergy between brand storytelling and performance marketing outcomes.Strategic clarity in marketing decision-making through informed, data-backedguidance.Qualifications & ExperienceBachelor's degree in Marketing, Communications, Design, Business, or related field.Master’s degree preferred.3-5 years of experience in brand strategy, communication, or growth marketing roles.Proven track record of building or transforming consumer brands with strongstorytelling and insight-driven strategy.Prior experience working closely with founders or in fast-paced/start-up environmentsis a strong plus.Strong understanding of marketing funnels, brand metrics, campaign analytics, andconsumer psychology.Key Skills RequiredStrategic Thinking & Brand ArchitectureCreative & Content StrategyPackaging Innovation & AestheticsProject Management & Playbook CreationStakeholder Management
