Marketing and Funnel Specialist (Virtual Employee)
- Chennai, Tamil Nadu
- Permanent
- Full-time
Chennai, IndiaAre you passionate about architecting high-performing marketing funnels and driving impactful digital advertising outcomes? Do you thrive at the intersection of marketing technology, automation, and performance data? We’re looking for a Digital Advertising & Funnel Specialist to help us scale intelligent, automation-driven marketing strategies for both internal growth and client-facing programs.About the Job:
To architect and optimize high-performing marketing funnels and support digital advertising initiatives that drive measurable lead generation and client acquisition outcomes. The Digital Advertising and Funnel Specialist acts as a subject matter expert in GoHighLevel and complementary platforms, enabling scalable, automation-powered marketing for internal growth and client-facing programs. As part of Vendasta’s AI-forward marketing team, this role also helps evolve our funnel strategies through smart automation, AI tools, and iterative testing to deliver improved marketing ROI.Your Impact:As a Marketing and Funnel Specialist you'll work with Marketing and cross-functional teams to:
- Design, build, and iterate multi-step marketing funnels using GoHighLevel and other automation platforms.
- Align funnel architecture with campaign objectives and client value propositions.
- Optimize user flow across landing pages, forms, CTAs, and follow-ups using performance data and testing.
- Develop, deploy, and optimize automated email and SMS campaigns.
- Handle segmentation, dynamic content, A/B testing, and deliverability best practices.
- Ensure compliance with privacy standards such as CAN-SPAM, GDPR, and TCPA.
- Assist with building, launching, and reporting on paid digital campaigns (Google Ads, Meta).
- Translate ad insights into funnel refinement recommendations.
- Collaborate on creative iterations to improve campaign performance.
- Track and report funnel KPIs including conversion rates, engagement, and cost-per-lead metrics.
- Conduct structured A/B tests on funnel elements and campaign assets.
- Share insights and iterate based on real-world results.
- Partner with Account Managers, Media Specialists, and Design to ensure campaigns are cohesive, on-brand, and results-oriented.
- Actively contribute to strategy sessions, retrospectives, and planning sprints.
- 2+ years’ experience with GoHighLevel or similar funnel/campaign platforms
- Hands-on knowledge of email/SMS marketing automation and compliance\
- Proficient in data interpretation, campaign analysis, and reporting
- Strong written communication, attention to detail, and organizational ability
- Comfortable working remotely and cross-functionally in a fast-paced team
- Experience with paid media (Google, Meta/Facebook Ads)
- CRM or lead nurturing platform experience (GoHighLevel preferred)
- Skilled in funnel troubleshooting, testing hypotheses, and data-driven decision-making
- Growth mindset and adaptability to emerging marketing technologies
We help businesses get more customers. And keep them. We’re on a mission to build the most trusted AI-powered platform for small businesses and the partners who support them. At Vendasta, you’ll be part of something ambitious: helping bring AI transformation to local businesses at scale. As a team member, you’ll enjoy:
- Competitive health benefits, flex time, and annual work-from-anywhere options
- Equity opportunities and a chance to directly shape our AI future
- A vibrant workplace culture that embraces experimentation, thought leadership, and continuous learning
- A place where building AI isn’t just a buzzword, it’s the core of everything we do