The LinkedIn Specialist will be responsible for strategizing and executing LinkedIn, Email and explore various B2B channel to run marketing campaigns, also manage a Digital Agency to run digital ad campaigns (LinkedIn Ads, etc.)The LinkedIn Specialist will leverage CRM tools, and be well versed with Analytics and Intelligence for Marketing efficiency.Role & Responsibilities :1. B2B Digital Marketing Execution (Linkedin Marketing Experience mandatory)- Plan and execute LinkedIn marketing campaigns for lead generation, brand awareness, and engagement. - Develop and manage email marketing campaigns, including outreach, lead nurturing, and automated workflows. - Explore and implement additional B2B marketing channels (e.g., industry platforms, forums, strategic partnerships).2. Digital Ad Campaigns & Agency Management- Manage a digital marketing agency to run and optimize Google Ads, LinkedIn Ads, and other PPC campaigns.- Ensure alignment between paid ads, SMO, and SEO efforts for maximum digital impact.- Track agency performance, provide strategic inputs, and ensure timely execution of deliverables.3. CRM & Marketing Automation- Utilize CRM tools (HubSpot, Zoho, Salesforce, etc.) for lead tracking, pipeline management, and campaign execution.- Implement marketing automation for lead nurturing and email campaigns.- Ensure seamless integration of CRM data with marketing analytics to improve decision-making.4. Performance Analytics & Optimization- Analyze key marketing metrics, including campaign ROI, lead conversion rates, engagement rates, and cost per lead (CPL).- Leverage data intelligence and analytics to refine marketing strategies.- Conduct A/B testing to optimize marketing performance and improve efficiency.5. Drive Lead Generation- Develop and implement lead generation strategies to attract qualified leads and grow the customer base.- Optimize landing pages, calls-to-action, and lead capture forms to increase conversion rates.- Monitor and analyse key performance indicators (KPIs) to track lead generation and customer acquisition efforts.6. Collaborate with Cross-Functional Teams- Work closely with sales, product management, and other departments to align marketing strategies with business goals.7. Team Leadership and Development- Lead and manage a team of digital marketing professionals, providing guidance, support, and mentorship.-Set performance goals, conduct regular performance evaluations, and foster a collaborative a nd high-performing team culture.Preferred Candidate ProfileStrategic Thinker: Ability to think strategically and develop long-term digital marketing strategies that align with the overall marketing and business goals.Strong Leadership Skills: Possess strong leadership qualities to lead and inspire a team of digital marketers, providing guidance, support, and fostering a collaborative work environment.Analytical Mindset: Proficient in data analysis and interpretation, using digital analytics tools to track and measure campaign performance, identify trends, and make data-driven decisions.Tech-Savvy: Stay updated with the latest digital marketing trends, technologies, and tools. Proficient in using digital marketing platforms, automation tools, and analytics software.Results-Oriented: Driven by achieving measurable results, setting key performance indicators (KPIs), and continuously optimizing campaigns for better performance and ROI.Customer-Centric: Understands the target audience, their needs, and behaviours, and develops digital marketing strategies that effectively engage and convert customers.Strong Communication Skills: Excellent communication skills, both written and verbal, to effectively convey ideas, strategies, and reports to stakeholders, team members, and cross-functional teams.Attention to Detail: Pays meticulous attention to detail, ensuring accuracy and quality in digital marketing campaigns, content, and messaging. Time Management and Prioritization: Ability to manage multiple projects, deadlines, and priorities, ensuring efficient use of resources and timely delivery of digital marketing initiatives. (ref:updazz.com)