About Company:-PeeSafe is a health & personal hygiene brand from India that makes products to help people stay clean, healthy, and confident - especially when using public toilets or for intimate personal care.Role Overview:-We are looking for a Retention Marketing professional who will own the customer lifecycle post-acquisition. The role focuses on improving repeat purchase rate, customer lifetime value (LTV), and reducing churn through data-driven retention strategies across multiple owned channels.Key Responsibilities :- Own end-to-end retention and lifecycle marketing for D2C / e-commerce customers- Design and execute email, WhatsApp, SMS, push notification campaigns- Build and optimize customer journeys, cohorts, and segmentation- Improve repeat rate, LTV, frequency, and retention KPIs - Plan and execute loyalty programs, referrals, and win-back campaigns- Collaborate with performance, product, and tech teams for funnel optimization- Analyze customer behavior and run A/B tests for messaging, offers, and timing- Own CRM dashboards and reporting on retention metrics (ref:updazz.com)
