Team Leader - Digital Marketing

Atlas Copco

  • Pune, Maharashtra
  • Permanent
  • Full-time
  • 7 days ago
Your roleJob Summary:We are seeking an experienced digital professional to lead Atlas Copco's multi-channel digital marketing initiatives. You will manage a team of Digital Marketing Specialists responsible for performance marketing, SEO, marketing automation, and paid media. The role requires strategic vision, hands-on execution, and the ability to translate business objectives into measurable digital outcomes while ensuring alignment with brand standards and ROI goals.Key Responsibilities:Strategic Leadership
  • Develop and execute a comprehensive digital marketing strategy covering PPC, SEO, email marketing, display, retargeting, and marketing automation.
  • Translate business objectives into integrated campaigns with clear KPIs and measurable outcomes.
  • Drive innovation through the integration of AI tools and data-driven insights for campaign optimization.
Team Management & Collaboration
  • Manage and lead a team of Digital Marketing Specialists.
  • Oversee workload allocation, performance management, and professional development.
  • Foster collaboration with creative, design, and account management teams to deliver cohesive campaigns.
Campaign Oversight & Optimization
  • Oversee planning, execution, and reporting of all digital campaigns.
  • Consolidate insights across channels into actionable dashboards and reports.
  • Ensure performance goals, budgets, and timelines are consistently met.
Stakeholder Engagement
  • Act as the primary point of contact for all digital marketing activities within Brand Studio.
  • Present strategies, results, and recommendations to senior stakeholders.
  • Ensure all initiatives align with global brand guidelines and business priorities.
To succeed, you will needQualifications & Experience Requirements:
  • Master's degree in Marketing, Communications, Digital Media, or a related field.
  • Minimum 7 years of experience in digital marketing, with at least 2 years in a people management role.
  • Proven expertise in PPC, SEO, marketing automation, and multi-channel campaign management (B2B experience preferred).
  • Strong knowledge of Google Ads, Analytics, Looker Studio, SEO tools, and marketing automation platforms.
Required Knowledge, Skills, and Abilities:
  • Strategic thinker with a data-driven and results-oriented mindset.
  • Excellent leadership, communication, and stakeholder management skills.
  • Ability to balance creative vision with performance accountability.
  • Strong analytical, problem-solving, and decision-making abilities.
  • Passion for emerging digital trends, AI-driven marketing, and continuous team growth.
In return, we offerWhat You Can Expect From Us:
  • A leadership role with visibility and impact across global markets.
  • Opportunity to shape the future of digital marketing at Atlas Copco Brand Studio.
  • A collaborative, inclusive culture that values innovation and diversity.
  • Support for continuous learning, career development, and work-life balance.
Job locationOption 1: On-Site
This role requires you to work on-site at our office in Pune, India (IN). You will be part of a dynamic team and enjoy the benefits of face-to-face collaboration.Uniting curious minds
Behind every innovative solution, there are people working together to transform the future. With careers sparked by initiative and lifelong learning, we unite curious minds, and you could be one of them.

Atlas Copco