Digital Marketing Business Analyst

• Drives effective requirements' definition that creates objective, testable requirements that result in a business solution that meets or exceeds the defined objectives. Create functional requirements in Use Cases. Coordinate requirements walk-through and signoff, verifying with customers that use cases and process models accurately portray specific business needs.
• Write testable user stories and perform process mapping and analysis
• Facilitate testing of new Sitecore functionality rollouts.
• Drive process standardization for owned processes
• Identifies, analyzes, and solves problems—the root cause of business and technical issues!
• Provides business analysis and requirements management in support of global initiatives, including Salesforce CRM projects.
• Elicit, define, analyze, and document testable business requirements, liaising with customers, end users, and the information technology team.
• Leverage good communication and analytical skills, business relationships, and business process expertise to understand, document, assess, and drive business change needs to accelerate process enhancement and business growth.
• Utilise and nurture agile techniques to deliver on competing requirements.
• Works independently and simultaneously on multiple projects with various domain experts to understand current business process landscape, enterprise alignment, and growth

• Education: Bachelor’s or master's degree in IT, engineering, or science, or equivalent work experience.
• Certifications: Certification in Business Analysis with CMS experience.
• Should have a minimum 3-6 years of relevant experience, with at least 3 years of validated experience as a business analyst in CRM IT web development, CRM, Web strategy, as well as experience in Business Requirement Gathering, Requirement Articulation, business processes, etc.
• Should have experience in Salesforce Marketing Cloud and Salesforce Data Cloud. Minimum 2 years' experience in CRM systems (ideally Salesforce Marketing Cloud) & digital asset management is preferred.
• Experience in Salesforce Marketing Automation cloud is good to have.
• Experience working in Agile and SCRUM teams.
• Experience in JIRA and Confluence is desirable
• Solid communication skills are crucial.
• Business analysis experience in commercial business, sales, and marketing. This includes Salesforce efficiency, sales and marketing processes, multi-channel marketing, key account management, sales operations, the customer portal, and e-commerce. Experience in SAP or any ERP would be beneficial.
• This position requires outstanding collaboration, teamwork, negotiation, influence, and relationship-building skills at all levels with internal and external parties in addition to Smith+Nephew's key values.
• Business process design and reengineering techniques and methods.
• Communicates and negotiates effectively, written and verbal, formal and informal. Ability to operate effectively in a global multi-cultural environment and drive harmonization and standardization.
• Selects, embraces, and adapts appropriate business analysis methods, tools, and techniques, selecting appropriately from predictive (plan driven) approaches or adaptive (iterative/agile) approaches.
• Collaborates with customers at all levels and conducts the AS IS and TO BE analysis, business requirements specifications, and feasibility studies.
• Write test cases, perform SIT testing, and support business in user acceptance testing.
• Defines and manages scoping, requirements definition, and prioritization activities for initiatives of medium size and complexity. Facilitates input from collaborators, provides constructive challenge, and enables effective prioritization of requirements.

• Your Future: Major medical coverage + policy exclusions and insurance non-medical limit. Educational Assistance.
• Work/Life Balance: Flexible Personal/Vacation Time Off, Privilege Leave, Floater Leave.
• Your Wellbeing: Parents/Parents in Law’s Insurance (Employer Contribution of 8,000/- annually), Employee Assistance Program, Parental Leave.
• Flexibility: Hybrid Work Model (For most professional roles)
• Training: Hands-On, Team-Customized, Mentorship
• Extra Perks: Free Cab Transport Facility for all employees; One-Time Meal provided to all employees as per shift. Night shift allowances.

Smith & Nephew