Green Genesis Energy - Senior Manager - Sales & Marketing (6-15 yrs) Gujarat (B2B/Corporate Sales)
green genesis energy pvt ltd
Gujarat
Permanent
Full-time
2 months ago
Role Overview:The Senior Manager - Sales & Marketing will be responsible for leading the Sales & Marketing function, focusing on expanding operations in India (Utility-scale EPC & IPP model) and the UAE (Rooftop and Utility-scale projects). This role demands a dynamic leader who can develop and execute marketing strategies, generate leads, manage market research, and build a high-performing team. The ideal candidate will play a critical role in scaling operations and enhancing the company's market presence.Key Responsibilities:1. Lead Generation & Business Development (India & UAE)- Identify and generate leads for utility-scale EPC and IPP projects in India.- Develop strategies to penetrate the UAE rooftop solar market and target utility-scale opportunities.- Build and maintain strong client relationships with corporate clients, government bodies, and EPC partners.- Identify potential deals and partnerships, leading negotiations to close profitable contracts.2. Market Research & Data Management- Conduct in-depth market research to identify industry trends, competitor strategies, and new business opportunities.- Maintain an up-to-date database of market data, government policies, and industry regulations.- Track global energy news, tenders, and emerging market opportunities in renewable energy, BESS, GH2, PSP, and hybrid systems.3. Tender Management & Strategic Bidding- Identify and monitor all relevant tenders (EPC, IPP, or other applicable categories) across India and UAE.- Form a dedicated team to regularly review tender portals and study eligibility criteria and requirements.- Coordinate with internal departments (Design, RNC, Legal, Finance) to gather all necessary technical and commercial documentation.- Prepare and submit complete bid proposals as per the specific terms of each tender.- Maintain a centralized tracker of all tenders applied, won, or lost, with key insights and improvement actions.- Strategically plan pricing and proposal positioning to maximize tender success rate.4. Marketing Strategy & Content Development- Design and implement marketing strategies tailored to both India and UAE markets.- Create high-quality marketing materials including presentations, brochures, manifests, case studies, and sales decks.- Manage content creation for tender proposals, investor decks, and client presentations.5. Digital Marketing & Brand Presence- Develop and execute digital marketing strategies to enhance brand visibility and lead generation.- Manage company presence across social media platforms, website, and email campaigns.- Optimize SEO/SEM strategies to improve online visibility and search rankings.- Plan and coordinate participation in industry expos, conferences, and renewable energy events.6. Deal Identification & Negotiation- Scout for new business opportunities and build a strong pipeline for future projects.- Negotiate with potential clients, vendors, and partners to secure profitable deals.- Collaborate with the legal and finance teams to structure deals in alignment with company goals.7. Team Building & Leadership- Build and manage the Sales & Marketing team, hiring key positions based on business needs.- Set clear KPIs for the team and conduct regular performance reviews.- Foster a collaborative work environment focused on results and continuous improvement.8. Process Development & Department Structuring- Develop and implement standardized processes for all Sales & Marketing functions.- Establish workflows for lead management, client communications, and sales tracking.- Create templates and frameworks for client proposals, agreements, and marketing materials.9. Client Management & Payment Follow-ups- Manage client communications, ensuring timely updates on project progress and milestones.- Prepare, review, and sign off on client agreements in collaboration with the legal team.- Follow up with clients for payment collection and ensure adherence to payment schedules.- Handle client queries and ensure high levels of client satisfaction.10. Strategic Planning & Reporting- Develop short-term and long-term sales strategies aligned with company objectives.- Regularly report on sales metrics, lead generation progress, and market insights to top management.- Identify potential risks and propose strategies to overcome market challenges. (ref:updazz.com)