Hub Marketing & Sales Head
- Vadodara, Gujarat
- Permanent
- Full-time
- Develop and implement the hub marketing and sales strategy in alignment with global objectives.
- Conduct thorough market analysis to gather intelligence on demand and supply at the hub level.
- Identify and assess new business opportunities within the hub to support growth.
- Collaborate with cross-functional teams to create strategic market penetration plans.
- Lead all customer opportunities within the hub.
- Serve as the primary liaison between WCFE/factories and customers.
- Definition of pricing strategy for the opportunities with consistent data and considering company targets.
- Monitor progress toward marketing and sales targets consistently.
- Establish marketing and sales targets to drive performance and profitability.
- Manage the marketing and sales budget effectively to maximize ROI.
- Analyse sales performance metrics to evaluate effectiveness and identify areas for improvement.
- Prepare regular sales reports highlighting key performance indicators and market insights for senior management.
- Build and maintain strong relationships with key customers to enhance satisfaction and loyalty.
- Engage with customers through effective communication strategies to ensure their needs are met.
- Work closely with the marketing team to develop integrated marketing campaigns that support sales initiatives.
- Execute marketing campaigns and customer events in conjunction with product managers to enhance visibility.
- Lead negotiations with customers to secure favourable contract terms and conditions.
- Coordinate with market managers to prepare and achieve top-line annual budgets for the hub.
- Monitor profitable growth (order revenue and gross margin) of the product portfolio in collaboration with product marketing.
- Support the implementation of product marketing strategies in the factories to achieve targets.
- Oversee operational sales activities, including tender coordination, pricing setting, and order handling.
- Implement and maintain data quality in sales tools (e.g., Salesforce) for accurate reporting and analysis.
- Drive the local adoption of best practices and marketing & sales tools within the hub factories.
- Deploy the global product strategy in the hub, collecting feedback for technology roadmaps.
- Track hub market and technical trends, as well as competitor movements, to inform strategy.
- Facilitate effective communication between demand (WCFE) and supply (factory product marketing) to ensure alignment.
- Collaborate with teams to cultivate demand creation and drive orders while controlling operational needs.
- Foster a culture of accountability and collaboration within the sales and marketing team to drive performance.
- Degree in Engineering, Business Administration, Sales, Marketing, or a related field.
- Minimum of [10] years of experience in marketing and sales management within the power T&D industry. A prior experience of handling the key customers in hub will be an added advantage.
- Demonstrated expertise in executing impactful marketing and sales strategies that align with organizational objectives and promote long-term growth.
- Strong proficiency in conducting market research and analysis to identify trends, customer needs, and competitive landscape.
- Exceptional verbal and written communication skills, enabling effective interactions with customers, stakeholders, and team members.
- Ability to inspire and guide teams towards achieving targets, fostering collaboration and a positive team spirit.
- Willingness to travel up to 40% to engage with stakeholders, attend industry events, and support business initiatives across hub.