Job DescriptionShape and communicate our vision and missionTranslate brand elements into plans and go-to-market strategiesManage a team of marketing people working on brand initiativesLead creative and content development to create relatability with target audienceEstablish performance specifications, cost and price parameters, market applications and sales estimatesMeasure and report performance of all marketing campaigns, and assess ROI and KPIsMonitor market trends, research consumer markets and competitors activitiesOversee new and ongoing marketing and advertising activitiesAnalyze brand positioning and consumer insightsManage all brand social media handles and showroom program