Area Sales Manager - FMCG/ Personal Care - 6+ Years - Kolkata (South Bengal)

Kolkata, West Bengal
Permanent
Full-time

1 month ago

Area Sales Manager - FMCG/ Personal Care - 6+ Years - Kolkata (South Bengal)We are looking for an experienced Area Sales Manager with 2+ years of ASM experience in the FMCG industry. The role requires strong exposure to General Trade (GT), distributor management, and sales team leadership. The ideal candidate should have hands-on experience in driving market share, executing sales strategies, and managing retail networks within the assigned territory.Location: Kolkata (South Bengal)Your Future Employer: A well-established and fast-growing organization in the FMCG sector known for its strong market presence, structured growth path, and high-performance sales culture.Responsibilities: * Driving sales growth and market share within the assigned territory.

Developing and implementing sales strategies to achieve monthly and quarterly targets.
Managing and strengthening relationships with distributors and key retailers.
Monitoring distributor performance, inventory levels, and payment collections.
Leading, training, and motivating the sales team to ensure target achievement.
Conducting regular market visits to ensure effective product placement and visibility.
Preparing regular sales reports and analyzing market trends and competitor activity.

Requirements: * MBA from a Tier 1/Tier 2 institute.

Minimum 1 year of experience as Area Sales Manager (mandatory).
Strong exposure to FMCG and General Trade (GT) channel.
Experience in distributor and retail management.
Strong leadership, negotiation, and communication skills.
Proficiency in MS Office and sales/CRM tools.

What's in it for you

Opportunity to work with a reputed FMCG organization.
Clear growth path into RCDM/Modern Trade/E-Commerce/Brand Marketing roles.
High ownership role with direct impact on revenue growth.
Performance-driven and learning-oriented work culture.

Reach Us: If you feel this opportunity is well aligned with your career progression plans, please feel free to reach me with your updated profile atDisclaimer: Crescendo Global specializes in Senior to C-level niche recruitment. We are committed to providing equal employment opportunities to all applicants. All applications are handled with strict confidentiality. We do not discriminate on the basis of race, religion, gender, age, disability, or any other protected category.Note: Due to high application volume, candidates who do not hear back within one week should assume non-shortlisting.Scammers can misuse Crescendo Global's name for fake job offers. We never ask for money, purchases, or system upgrades. Verify all opportunities at and report fraud immediately. Stay alert!Keywords: Area Sales Manager, FMCG Sales, General Trade, Distributor Management, Channel Sales, Market Development, Sales Strategy, Team Leadership, Territory Management, Retail Network, Sales Reporting

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