Customer Marketing Senior Manager

Bangalore, Karnataka
Permanent
Full-time

1 month ago

Overview:The Customer Marketing Senior Manager will be responsible for developing and executing programs that drive customer engagement, retention, advocacy, and expansion. Based in Bangalore and working closely with global marketing, sales, and customer success teams, you will play a key role in building customer relationships, amplifying success stories, and enhancing the customer journey across all stages of the lifecycle.This role requires a strategic marketer with experience in B2B SaaS, a passion for customer success, and strong communication and content development skills. You’ll serve as a key connector between our customers, our products, and our brand. Duties & Responsibilities:

Lead the design and execution of customer marketing strategies across the customer lifecycle—from onboarding and adoption to advocacy and expansion.
Build and scale customer advocacy programs including case studies, testimonials, speaker bureaus, and peer reviews.
Partner with Customer Success, Sales, and Product teams to identify opportunities to deepen engagement and deliver personalized, account-based campaigns.
Manage customer communications including product update emails, newsletters, and educational content to enhance engagement and usage.
Contribute to customer-facing events such as webinars, virtual roundtables, and customer advisory boards.
Use insights from NPS, surveys, and product usage to shape messaging and drive personalized campaigns that resonate with specific customer segments.
Collaborate with global stakeholders to align messaging, tools, and content with company-wide goals and regional market needs.
Measure the impact of customer marketing initiatives using key performance indicators like engagement, retention, reference activity, and pipeline influence.
Provide on-site leadership and day-to-day support to other Marketing staff.

Skills Required:

6–9 years of experience in B2B marketing, with at least 3 years in customer marketing, lifecycle marketing, or customer advocacy—preferably in a SaaS or healthcare IT environment.
Strong project management and cross-functional collaboration skills.
Proven ability to create compelling customer-facing content and translate customer success into powerful stories.
Hands-on experience with CRM and marketing automation platforms such as Salesforce, HubSpot, and Gainsight. Familiarity with application of AI technology to achieve more.
Excellent communication and stakeholder management skills, with experience working across time zones and global teams.
Data-driven mindset with the ability to assess campaign performance and optimize accordingly.
Bachelor’s degree in Marketing, Communications, Business, or a related field.

Desired Skills and Qualifications:

Advanced degree is a plus.

Symplr

Apply Now