Performance Marketer

BigWig Media & Events Pvt Ltd

Delhi
Permanent
Full-time

2 months ago

Company OverviewAt BigWig Media & Events Pvt Ltd, we pride ourselves on delivering exceptional digital marketing services utilizing top-notch technology, creativity, and analytical proficiency. Our dedicated team in Delhi is composed of enthusiastic digital marketing professionals who regard digital media marketing as a blend of art and science to provide customized solutions. With years of successful client engagements under our belt, we are committed to crafting campaigns driven by tailored strategies and a shared passion for success through team collaboration.Job OverviewWe are seeking a Performance Marketer to join BigWig Media & Events Pvt Ltd at our headquarters in Delhi. This full-time, junior-level position requires candidates with 1 to 3 years of experience. The role involves designing, executing, and optimizing marketing campaigns across various platforms. The ideal candidate will demonstrate expertise in key digital marketing disciplines and possess a passion for driving results through data-driven strategies.Qualifications and Skills

Proven experience with a minimum of 1 to 3 years in digital marketing, focusing on performance marketing techniques and strategies.
Proficiency in managing campaigns on Google Ads to ensure maximum return on investment while optimizing keyword bidding and ad performance.
Hands-on experience in executing and scaling Facebook Ads with expertise in targeting, segmentation, and A/B testing methodologies.
Strong analytical skills with the ability to utilize Google Analytics to track, report, and improve campaign performance metrics.
Knowledge in conversion rate optimization to boost campaign efficiency and enhance the overall user experience on various digital platforms.
Capability to develop and implement retargeting strategies aimed at recapturing and engaging potential prospects.
Familiarity with marketing automation tools to streamline marketing processes and improve the efficiency of campaigns.
Comprehensive understanding of pay-per-click (PPC) strategies, ensuring effective budgeting, forecasting, and monitoring of PPC campaigns.

Roles and Responsibilities

Develop, execute, and manage online marketing campaigns across platforms to fulfill organizational marketing goals.
Monitor advertising budgets, optimize spend based on performance, and provide feedback on budget vs. outcome metrics.
Utilize advanced analytics tools to assess key metrics, optimize campaign activities, and derive actionable insights.
Collaborate with cross-functional teams to incorporate a cohesive approach to digital marketing strategies.
Drive conversions through continuous optimization of ads and landing pages, maximizing the impact of marketing initiatives.
Engage in strategic planning to create comprehensive retargeting strategies aimed at increasing conversions and audience re-engagement.
Work closely with team members to ideate and implement creative marketing strategies that align with client business objectives.
Stay updated with the latest digital marketing trends to ensure innovative approaches in all marketing campaigns.

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