Marketing:Marketing Lead - Project Specialist

Axis Bank View all jobs

  • Mumbai, Maharashtra
  • Permanent
  • Full-time
  • 23 days ago
Job Description:Lead – Special Projects
INTERNAL USAGE:
No. of Vacancies: 1 Reports to:
Is a Team leader? N Team Size:
Grade: AVP / VP
Business: Retail Banking Department: Marketing Sub-Department: Corporate Brand
Location: Mumbai HO (Worli)
About
The Marketing Department plays a vital role in promoting the Axis Brand and building scale for subsidiaries. The Key role of the marketing function is to influence consumer behavior & help the various businesses of the bank achieve their business goals by developing a cohesive brand & marketing strategy that drives awareness, affinity & therefore consideration for Brand Axis. Marketing department is also the custodian of Brand Axis, (i.e.) What does the Brand stand for, Our Brand Philosophy etc. .
About the Role
The primary responsibility of the role is to act the bridge between Brand Digital and Social strategy and Performance marketing in DBAT. Create synergies between Brand, Product marketing and Performance marketing to ensure optimum results for the Brank. The candidate will also be responsible for analyzing data on a periodic basis, identify performance trends and incorporate social media planning and Performance marketing execution. Lastly the candidate will be responsible for integrating best practices across Social and performance marketingKey Responsibilities
  • Identify synergy opportunities between Social media team & Performance marketing.
  • Develop cross- team strategies for brand & performance marketing for optimum
  • Drive efficient consumer targeting, remarketing & Re targeting plans between Brand and performance marketing
  • Systematically analyze, design, develop, and test/revise solutions as needed
  • Develop, track & report key KPIs (e.g) Increase in Top of the funnel, Middle & Bottom. CPA, Leads, engagement, awareness, share of voice, applause rate etc.
  • Work with Product managers and lead synergies between Brand and product marketing.
QualificationsOptimal qualification for success on the job is:
  • MBA in Marketing
  • 8 – 11 years of experience in Marketing
Role Proficiencies:For successful execution of the job, a candidate should possess the following:
  • Knowledge –Digital Marketing, Content Strategy, Content Development, A very rich grasp of writing and editing content
  • Skills – Good communication and excellent presentation skills, self-driven.
Skills:Refer to the Job DescriptionAbout Company:Axis Bank is the third largest private sector bank in India. The Bank offers the entire spectrum of financial services to customer segments covering Large and Mid-Corporates, MSME, Agriculture and Retail Businesses. The Bank has a large footprint of 4,594 domestic branches (including extension counters) with 11,333 ATMs & 5,710 cash recyclers spread across the country as on 31st March, 2021. The Bank has 6 Virtual Centres and has over 1500 Virtual Relationship Managers as on 31st March 2021.The Overseas operations of the Bank are spread over eight international offices with branches at Singapore, Dubai (at DIFC) and Gift City-IBU; representative offices at Dhaka, Dubai, Abu Dhabi, Sharjah and an Overseas subsidiary at London, UK. The international offices focus on Corporate Lending, Trade Finance, Syndication, Investment Banking and Liability Businesses

Axis Bank