Digital & Performance Marketing Specialist

  • Mumbai, Maharashtra
  • Rs. 15,00,000 per year
  • Permanent
  • Full-time
  • 10 hours ago
Job Title: Digital Marketing & Performance Marketing Specialist HealthcareExperience: 5 yearsLocation: MumbaiAbout Us: Sir H. N. Reliance Foundation Hospital is a premier healthcare institution committed to delivering world-class medical care. We are looking for a passionate and results-driven Digital Marketing & Performance Marketing Specialist to lead and execute high-impact online campaigns, driving patient engagement and business growth.Key Responsibilities:
  • Plan, execute, and optimize digital and performance marketing campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other relevant platforms.
  • Drive performance marketing initiatives to maximize lead generation, patient acquisition, and ROI.
  • Manage end-to-end campaign lifecycle: strategy, audience targeting, creative coordination, budget management, and performance reporting.
  • Analyze campaign performance data to provide actionable insights and optimize campaigns for better conversions.
  • Collaborate with creative and content teams to develop engaging ad creatives, landing pages, and campaign messaging.
  • Stay updated with digital marketing and performance marketing trends, tools, and best practices, especially in the healthcare sector.
  • Monitor competitor activities and industry trends to identify opportunities for growth.
Requirements:
  • 5+ years of experience managing digital and performance marketing campaigns across Google Ads, Meta, LinkedIn, and other platforms.
  • Prior experience in the healthcare/hospital industry is preferred.
  • Strong analytical skills with experience in Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager, and other reporting tools.
  • Proven track record in performance marketing, including lead generation, conversions, and ROI optimization.
  • Excellent understanding of digital marketing KPIs, audience targeting, and conversion optimization.
  • Ability to work independently and collaboratively in a cross-functional team.
  • Strong communication, project management, and problem-solving skills.
What We Offer:
  • Opportunity to work in a leading healthcare institution and contribute to impactful campaigns.
  • Collaborative and supportive work environment.
  • Competitive salary and benefits.
  • Professional growth and development opportunities.

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