Marketing Operations Specialist (Lead Generation)

Bangalore, Karnataka
Permanent
Full-time

22 days ago

Who we areAbout StripeStripe is a financial infrastructure platform for businesses. Millions of companies-from the world's largest enterprises to the most ambitious startups-use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.About the teamAs Stripe's user base and global footprint grows dramatically, we have distinctly unique support problems resulting from both our type of scale and the type of businesses we partner with. The Stripe Delivery Center (SDC) will provide operational leverage and expand Stripe's portfolio of operational capabilities to support the scaled needs for external users and internal Stripe teams.This role will be part of the Marketing Services team in the SDC that is accountable for the delivery of all aspects of email demand and lead generation activities, lead nurturing, and conversion programs.What you'll doWe are looking for someone who is passionate about Marketing Operations and thrives in dynamic, complex environments. You are naturally curious, collaborative and comfortable operating in ambiguity and finding creative solutions. You will be responsible for providing support to our Marketing team by generating post-campaign summaries, mapping prospect journeys within our systems, and helping to enrich contact lists from events to ensure accurate outreach.Responsibilities

Report on campaign performance to help marketing teams assess lead quality and persona alignment

Summarize MQL data post-campaign and evaluate lead qualification, processing, and routing

Coordinate with regional marketing teams to audit, clean, and enrich contact lists based on event registration requirements, ensuring accurate and targeted outreach

Generate reports and dashboards in Salesforce to track campaign attribution and sales follow-up effectiveness

Monitor lead flow and system performance, identifying opportunities for improvement

Create detailed lead lists for event attendees to upload into CRM adhering to strict Stripe's privacy policy

Enrich third party account lists using available data sources

Assist marketing teams in setting up campaigns in Salesforce, including building UTMs

Ensure all deliverables meet high-quality standards with attention to detail

Minimum Qualifications

Bachelor's degree in Marketing, Business, or a related field preferred.

2+ years of experience in marketing operations or a related field.

2+years of experience with Marketo.

Proficiency in Salesforce and experience with reporting/dashboards.

Strong analytical skills with the ability to interpret data and provide actionable insights.

Excellent attention to detail and organizational skills.

Ability to work collaboratively with cross-functional teams and manage multiple projects.

Familiarity with CRM systems and data management best practices.

Knowledge of digital marketing principles and campaign management.

In-office expectationsOffice-assigned Stripes in most of our locations are currently expected to spend at least 50% of the time in a given month in their local office or with users. This expectation may vary depending on role, team and location. For example, Stripes in Stripe Delivery Center roles in Mexico City, Mexico and Bengaluru, India work 100% from the office. Also, some teams have greater in-office attendance requirements, to appropriately support our users and workflows, which the hiring manager will discuss. This approach helps strike a balance between bringing people together for in-person collaboration and learning from each other, while supporting flexibility when possible.Pay and benefitsStripe does not yet include pay ranges in job postings in every country. Stripe strongly values pay transparency and is working toward pay transparency globally.Office locationsBengaluruTeamNew Financial ProductsJob typeFull time

Stripe

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