Demand Generation Manager

Mohali, Punjab
Permanent
Full-time

3 days ago
Apply easily

ABOUT XENONSTACKXenonStack is a Data and AI Foundry for Agentic Systems, enabling enterprises to design, deploy, operate, and scale intelligent agents across digital and physical environments.We build enterprise-grade platforms across the full agentic stack:ElixirData – Context OS for Agentic IntelligenceA unified context layer powering memory, reasoning, grounding, and decision intelligence for AI agents across complex enterprise workflows.NexaStack AI – Agentic Operating Platform for Physical AIA cloud-native platform for deploying, orchestrating, observing, and scaling physical AI and agentic workloads with reliability and automation.XenonStack AI – Agentic AI Platform for Physical IntelligenceAn enterprise platform for building, governing, and operating AI agents that automate real-world business processes and physical systems at scale.Our mission is to accelerate the world’s transition to AI + Human Intelligence by making agentic systems reliable, responsible, secure, and enterprise-ready.THE OPPORTUNITYWe are seeking a Demand Generation Manager to build and scale a predictable enterprise pipeline engine for our Agentic AI platforms.This role owns multi-channel campaign strategy, digital execution, performance optimization, and pipeline contribution across awareness, engagement, and conversion stages.You will work closely with Product Marketing, Sales, and Partnerships to drive measurable revenue impact.ROLE MISSIONBuild and optimize a scalable demand engine that consistently generates qualified enterprise pipeline aligned with ARR growth targets.KEY RESPONSIBILITIES1️⃣ Demand Strategy & Pipeline Ownership

Own quarterly pipeline contribution targets aligned with revenue goals.

Define ICPs and segment enterprise audiences (CIO, CTO, Head of AI, Security Leaders, etc.).

Build full-funnel programs: Awareness → MQL → SQL → Pipeline.

Align demand initiatives across:

ElixirData

NexaStack AI

XenonStack AI

2️⃣ Multi-Channel Campaign ExecutionPlan, execute, and optimize campaigns across:

LinkedIn (paid & organic)

Google Ads (Search, Display, Retargeting)

Email marketing & automation

Webinars & roundtables

Field events

Account-Based Marketing (ABM)

Ensure messaging consistency and channel synergy.3️⃣ Performance Marketing & Optimization

Track KPIs including:

MQLs & SQLs

Pipeline contribution

Revenue attribution

Conduct structured A/B testing across ads, landing pages, and nurture flows.

Improve conversion rates and reduce customer acquisition cost.

Build and maintain performance dashboards (HubSpot, Salesforce, GA4).

4️⃣ Enterprise ABM & Sales Alignment

Partner with Sales on account mapping and target lists.

Support SDR outbound efforts with campaign-driven air cover.

Build repeatable ABM plays for strategic accounts.

Enable sales with messaging, assets, and campaign insights.

5️⃣ Content-Led Demand GenerationCollaborate with Product Marketing to develop:

Whitepapers & research reports

Case studies

Landing pages

Email nurture sequences

Industry-specific campaigns

Translate complex AI platforms into compelling enterprise messaging.6️⃣ Marketing Automation & Lead Nurturing

Design lead scoring models and lifecycle stages.

Build automated nurture journeys.

Improve MQL → SQL conversion.

Ensure clean CRM data hygiene.

7️⃣ Market & Competitive Intelligence

Monitor competitor campaigns and GTM trends.

Identify emerging channels for enterprise demand.

Support ecosystem and partner-driven campaigns.

SKILLS & QUALIFICATIONSMust-Have

3–6 years in B2B demand generation or growth marketing.

Proven track record of generating enterprise pipeline.

Hands-on experience with:

LinkedIn Campaign Manager

Google Ads

HubSpot / Salesforce

SEO tools (SEMrush / Ahrefs)

Strong analytical mindset with comfort in campaign data.

Experience managing full-funnel campaigns in SaaS.

Good-to-Have

Experience in AI, cloud, or enterprise technology marketing.

Exposure to ABM strategies.

Understanding of long enterprise sales cycles.

Experience running webinars or industry events.

Partner marketing experience (AWS, Azure, Databricks, etc.).

WHAT SUCCESS LOOKS LIKE

Predictable quarterly pipeline contribution.

Improved MQL → SQL conversion rates.

Lower acquisition costs.

Clear revenue attribution to marketing programs.

Strong marketing-sales alignment.

WHY SHOULD YOU JOIN US?

XenonStack