Manager, Customer Marketing
Inspire Brands Hyderabad Support Center
- Hyderabad, Telangana
- Permanent
- Full-time
- Power user of Salesforce Marketing Cloud to build and execute programs from the ground up; comfortable leveraging Customer Data Platform (CDP) for customer segmentation.
- Lead the execution of the email marketing + mobile (text/SMS, push) messaging program to drive revenue growth and channel effectiveness while maintaining a focus on customer experience, compliance, and brand health.
- Maintain marketing automation integrations and assist in the integration of additional platforms into the marketing automation software.
- Create workflows and processes in support of strategies, concisely communicating approach and goals; Consult on messaging tactics including channel(s), content, formats, timing and cadence.
- Implement dynamic content within email creative to drive personalization at scale, using tools such as a CDP (mParticle) and Salesforce Marketing Cloud.
- Use CDP/CRM data and other 1st party customer data to identify opportunities for improved segmentation, personalization, and journey building within all communications.
- Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
- Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously.
- Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
- Plan and perform A/B testing to define and execute enhancements to productivity and programs/campaigns.
- Partner with email agency to maximize benefit from existing tech stack and capabilities within Salesforce Marketing Cloud and recommend third-party partners or vendors where necessary to expand brand strategy.
- Constantly evolve business processes tied to marketing systems to efficiently implement and execute uniform ways of working across the portfolio.
- Understand data flows across multiple marketing technologies to create real-time experiences across key customer segments. Ensure data flows are properly scoped, deployed and operationalized in support of business requirements.
- 5+ years of email marketing experience
- 5+ years of HTML knowledge specific to email and ability to code templates, revise modular layouts and provide both strategic and technical direction.
- 3+ years SQL logic expressions for building queries and hyper-segmentation
- 5+ years of Salesforce Marketing Cloud experience creating automations, journey builder and triggered sends
- Experience managing projects or project work streams and autonomously as an individual contributor.
- Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders.
- Strong quantitative, technical, analytical, problem-solving, writing and presentation skills.
- Ability to provide direction, and mentor less experienced teammates.
- Ability to balance multiple priorities and meet project deadlines.
- Excellent oral and written communication skills
- Detail-oriented and performance focused+
- Ability to influence others.
- Ability to solve problems both independently and as part of a team through a structured approach.
- Self-starter personality who can operate with minimal supervision.