Global Marketing Operations Specialist

Electro Rent Corp

Gurgaon, Haryana
Permanent
Full-time

14 days ago

Overview:Company Profile:Electro Rent is a leading global provider of test and technology solutions that enable its customers to accelerate innovation and optimize investments. Electro Rent’s rental, lease, sales, and asset management solutions serve industry-leading innovators in communications, aerospace and defense, automotive, energy, education, and general electronics and have done so since 1965.As the world’s largest resource for testing and technology, we offer equipment from more than 300 brands – ensuring our customers access to equipment that fits their exact need and specifications. Electro Rent is proud to partner with the leading manufacturers who strive to deliver against the latest technologies with quality and reliability.Business Profile:Electro Rent is a leading supplier of test and measurement equipment to the global technology industry.With a deep understanding of test equipment life cycles and utilization, our team of test equipment specialists offer comprehensive strategies that lower the cost of test. Our team, including highly skilled engineers, responsive customer service representatives and excellent global logistics professionals, make sure you get the right test equipment right when you need it. Electro Rent helps design an acquisition approach that helps minimize the cost of acquiring equipment, optimize its use, and maximize return after use, saving time and money at each stage.Location Profile:The global headquarters is in West Hills, California. The company employs people worldwide as the leading Global One-Stop-Shop Solutions Provider of Mission Critical Test and Measurement Equipment and Technology Products. Electro Rent is relentless in its dedication to being a high-quality, low-cost and on-time supplier, delivering the highest value to its customer while continually pursuing strategic, sustainable and profitable growth.This role will be based remotely in India, working with the global Marketing teams in the Americas, APAC and EMEA. The India headquarters of Electro Rent are in the Unitech Cyber Park, Sector 39, Gurugram, Haryana 122001. Some travel to this office from time to time for events may be needed.Position Summary:The Global Marketing Operations Specialist is a key role linking all the systems that Marketing needs to generate, manage, track and report activity to maximize results from the activities carried out by Marketing as well as administer the website. The role is part of the Digital and Operations team. It is data-driven role and works in collaboration with Sales, Sales Ops, Product, Finance and IT. It is a critical function to ensure support our digital presence and to report. It ia also critical for understanding and management of customer data and to acuurately report and identify insights that will guide effective marketing programs as well as supporting the delivery of marketing activities on our systems, namely Pardot and Salesforce. This includes managing flow of leads through the systems for effective follow up as well as reporting/tracking activities and spend as well as data analysis and recommendations. It is also to provide support , training and guidance to the team from inexperienced new hires to senior execs across all global regions. Qualifications:

A data-driven mindset and high logical/math skill and systems.
4+ years’ experience in a Marketing operation role.
Expert-level proficiency with Salesforce.com, Pardot and data visualization or reporting tools including PowerBI, DOMO, or similar.
Knowledge of SQL.
Experience measuring and reporting the impact of lead generation programs
Strong communication skills and ability to clearly articulate impact
Ability to influence and work cross-functionally across internal teams
Marketing experience in the test and measurement and/or equipment rental and advantage

Experience & Education

4-year degree or equivalent is preferred in a numerate subject.
Deep understanding of Marketing Programs gained from working with Marketing teams for 4+ years.
4+ years’ experience in B2B or B2C Marketing Operations.
Global mind-set and proven ability to communicate and support teams across the globe.

Physical Requirements

All positions will require, to some degree, the physical abilities described below to perform the essential functions of the job.
Work the expected hours, consistently arrive at work at the agreed time and follow Company rules and guidelines regarding breaks and meal periods. Full time is typically considered to be 40 hours per week.
Communicate effectively both orally as well as written.
Ability to lift 10 pounds of equipment or boxes above the head, alone, or with help lift 150 pounds
Read documents.
Communicate effectively with phone.

Electro Rent is the largest, most comprehensive test equipment services provider for market-leading customers around the world. We are focused on delivering outstanding service for customers across a broad range of industries including Aerospace/Defense, Telecommunications, Mobile/Computing, Power & Industrial, Automotive, Medical, Education, New Space, Data Products Rental and more. With 1.1 billion inventory, immediate shipping to over 100 countries, and a world-class accredited calibration and repair lab, our team of experts solve tough technical and financial challenges related to testing.Electro Rent is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance.All offers of employment are contingent upon the completion of a pre-employment background investigation that may consist of, but is not limited to, a: pre-employment drug & alcohol screen, criminal background investigation, and documentation required by the Immigration Reform & Control Act of 1986 or other applicable regulations. During the background investigation process, a record of conviction or other adverse issues will not necessarily disqualify a candidate from employment. Electro Rent will consider factors such as 1) the length of time that has passed since the offense or adverse issue; 2) age at the time of the offense or adverse issue; 3) the severity and nature of the offense or adverse issue; 4) the relationship of the offense or adverse issue to the position for which you have applied, and 5) evidence of rehabilitation. Additionally, candidates who refuse to submit to a drug and alcohol test or who fail to show up for a drug test within the required time will no longer be considered for employment, and any offer of employment will be rescinded.Responsibilities:

Own data and reporting for the Marketing department, including but not limited to providing visibility into Salesforce, Pardot/ Salesforce account engagement, Google Analytics, Google Ads and other systems with dashboards and data visualization tools.
Set Marketing KPI’s and create unified global reporting for Marketing reporting.
Understand Marketing systems, their integration and how to use them from both a theoretical perspective as well as practical, hands-on perspective.
Working with the Head of Digital and Operations to support the administration of the website.
Manage and recommend changes needed for Marketing effectiveness, working with other relevant departments, such as Sales Ops and IT.
Provide valuable, actionable insights derived from data that help understand patterns of customer behavior, segmentation, and other customer insights for action.
Provide intelligence and systems for segmentation of activity and database.
Managed and report on the customer database, trends, numbers, and needed actions.
Ensure compliance with relevant legal requirements in each region, including policing and tracking of privacy., opt-out requirements etc.
Own the departmental budget – track expenses and invoices.
Work with the Demand Gen team to ensure campaign visibility and reporting.
Optimize activities through a/b testing.
Collaborate closely with Sales Ops to ensure a synchronized approach for success.
Regularly communicate campaign programs and performance to key stakeholders.
Provide training where needed within the department and outside of it.

Electro Rent Corp

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