ADF - Manager - Digital Marketing (3-5 yrs) Anywhere in India/Multiple Locations (Online/Digital Marketing)
Applied Data Finance
India
Permanent
Full-time
2 months ago
Job Summary:We are seeking an experienced and results-driven Digital Marketing Manager to lead our online marketing efforts. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our brand and products. You will play a major role in driving website traffic, acquiring leads/customers and monitoring our digital health through analytics tools.Key Responsibilities:- Develop and execute comprehensive digital marketing strategies to meet business goals.- Manage and optimize digital campaigns across channels including Paid Digital/Social, email marketing, SEO and content marketing.- Oversee the company's website and ensure content is current, SEO-optimized, and user-friendly.- Analyze performance metrics to maximize ROI.- Use web analytics tools (e.g., Adobe Analytics, SEMrush) to monitor and report on campaign performance.- Collaborate with designers, content creators, and developers to produce engaging digital assets.- Conduct market research and competitor analysis to identify trends and opportunities.- Stay updated on industry trends, technologies, and best practices in digital marketing.- Over time, manage external agency relationships and mentor junior digital marketing staff as we grow the team.Qualifications:- MBA/B.E./B.Tech in relevant fields.- 3-5+ years of experience in digital marketing or a similar role.- Proven experience with SEO/SEM, email campaigns, and web analytics.- Proficiency with marketing automation platforms and CRM systems (e.g., SendGrid, Salesforce).- Strong communication and interpersonal skills.- Creative mindset with attention to detail.Preferred:- Google Ads and Analytics certifications.- Understanding of Tag Manager, setting with URLs and tracking.- Basic knowledge of HTML/CSS or WordPress. (ref:updazz.com)