Role Objective:- The Marketing Project Lead will closely be working with the Marketing Heads of the Strategic Business Units and directs marketing strategy on product. Understanding Consumer healthcare ecosystem, OTX / OTC / channel marketing , trade activation digital campaign , multichannel / omnichannel engagement scope , planning , execution; Growth Target Model optimization; understanding of Key account management ; institutional business dynamics & ecosystem for sustainable business ; Key Responsibilities: • Therapy Marketing Enhancement 1. Collaborate closely with the assigned therapy area to continuously improve existing marketing practices and ensure alignment with business objectives. • Insight Mining & Strategic Mapping 2. Extract and analyze actionable market and patient insights. 3. Develop and maintain attribute mapping to inform targeted marketing strategies and brand positioning. • Brand & Portfolio Planning 4. Build robust marketing and brand plans with a competitive edge, ensuring portfolio strengthening and optimal product mix rationale. 5. Drive tail-end brand optimization to maximize value from the entire portfolio. • Market Intelligence & Research 6. Support business decisions through comprehensive market research data gathering, interpretation, and trend analysis. 7. Conduct competitive market intelligence to anticipate market moves and guide proactive strategies. • Execution Excellence 8. Deliver flawless execution of marketing initiatives as per set KPIs, ensuring reach to the last mile. 9. Raise green/red flags proactively to indicate performance deviations and recommend timely course corrections. Educational Qualifications: - A min Science graduate / B Pharm / M Pharm with MBA from reputed institution Work Experience: 1. Experience in business project management in healthcare (Domestic / International ) is prefered 2. A work experience in brand / marketing / portfolio management / business analytics of 5-7 years is desirable 3. Leadership trait , passion and strong desire of achievement with collaborative skill are few essentials for this role
