Display & Paid Social Marketer

• Develop and execute social media marketing strategies across platforms like Facebook, Instagram, LinkedIn, TikTok, and emerging social channels
• Collaborate with the marketing team and cross-functional teams to create compelling content that aligns with business objectives
• Manage paid ad campaigns on platforms like Facebook and Instagram while optimizing for maximum ROI
• Improve the company's ROI, handle budgets, allocate spending, and create A/B tests of ad campaigns
• Oversee and manage the day-to-day execution of paid social campaigns, delivering on time, on budget, and on target
• Create engaging content that showcases your brand's values and story
• Implement strategies that account for platform-specific benchmarks and performance metrics
• Bring specialized knowledge of platform-specific advertising requirements and running A/B tests
• Build relationships with influencers, coordinate campaigns, & track performance

• Monitor social media KPIs and provide actionable insights to improve social media efforts
• Analyze campaign data to measure performance and provide reports with insights for improvement
• Track and report on key campaign metrics on a weekly and monthly basis
• Evaluate & analyze the results of each campaign & program to make improvements
• Monitor and optimize campaigns for key metrics such as click-through rate, cost per click, and conversion rate
• Analyze campaign data to measure performance and provide reports with insights for improvement
• Use sophisticated tools to show users the most relevant, meaningful content
• Perform audits, set goals and strategies, & conduct data analysis and reporting
• Review live content monthly and create reports outlining success rates

• 8+ years of experience in digital advertising with demonstrated success in display and paid social campaign management
• In-depth knowledge of social media marketing strategies and display advertising platforms
• Experience with both organic and paid social strategies
• Strong understanding of industry benchmarks & performance metrics across platforms
• Skills in budget management, A/B testing, and audience targeting
• Data-driven mindset with ability to operate in a quick-paced environment
• Ability to analyze campaign data to measure performance
• Experience using social media management skills and tools
• Global perspective with understanding of regional marketing differences & regulations
• Experience with global campaign management across multiple regions

• Understanding of influencer marketing and creating edutainment content
• Experience collaborating with cross-functional teams
• Knowledge of SEO and content optimization for social platforms

• Insurance
• Bonus
• Growth Opportunity And more!

Arrow Electronics