Manager-Content Strategy & Scheduling, Star Sports
The Walt Disney Company
- Mumbai, Maharashtra
- Permanent
- Full-time
- Analysing channel and program specific data to help create better content basis viewership trends, markets, target groups and competition performance.
- Regular presentations to be made by studying marquee and emerging properties to provide business with actionable inputs.
- Understand changing market trends of TV consumption and assist in special strategic projects through data analysis and put forth key pointers to generate/validate ideas.
- Study industry trends, competitor schedules and develop strategies to maximize audience viewership and retention.
- Collaborate with content teams, acquisitions, and operations to align scheduling with business objectives.
- Business Impact: Providing strategic inputs that enable growth in viewership of live sports and surround programming.
- Regular reports on performance of key sports properties and impact of key initiatives recommended.
- Identifying strategic levers for growth of viewership and implement it in scheduling strategies.
- Minimum qualification: MBA from a reputed institute.
- Minimum 5-7 years of post-graduation experience.
- Understanding of media industry and knowledge of working on YUMI (BARC) software.
- Consumer data interpretation skills: experience in studying large sets of data on Excel.
- Comfortable with working in a dynamic and fast paced environment.
- Knowledge of the current sports environment in India and Worldwide.
- Data and Insights Driven decision making.
- Avid Sports enthusiast.
- Ability to thrive in a dynamic, high paced and ambiguous environment.
The Star Sports Network is home to several leading domestic and international sports with 17 channels broadcasting premier sporting events which include cricket coverage under the purview of the TATA Indian Premier League (IPL), International Cricket Council (ICC), Board of Control for Cricket in India (BCCI), Cricket South Africa and Asian Cricket Council (ACC); VIVO Pro Kabaddi; Football under Hero Indian Super League (ISL), Premier League; and Wimbledon amongst others.Job Posting Segment: Insights & AnalyticsJob Posting Primary Business: SportsPrimary Job Posting Category: Market/Audience ResearchEmployment Type: Full timePrimary City, State, Region, Postal Code: Mumbai, IndiaAlternate City, State, Region, Postal Code:Date Posted: 2024-02-08