Job Description:We are looking for a results oriented Full Stack Growth Marketer to join the Sri Yatra team (Devotional Travel).You will be responsible for cracking GTM for Sri Yatra, a new business vertical in the zero to one stage. This will involve analysing the market, defining experiments, managing performance marketing (agency), content strategy and delivering growth on a Week on Week basis.Be prepared to think like an entrepreneur, taking full ownership of your work. We expect this person to be a self starter and with a strong bias for action.Key Responsibilities:Analyse the devotional travel market to identify marketing gaps and underserved needsDesign multiple GTM experiments with the aim to get fast answers and identify channelsExperiment to get answers on - channels, content mediums, communication, creatives and productsRun multiple experiments in parallel, wind down or double down on experiments based on KPIsTrack and optimise Contribution Margin 2 (CM2) to ensure sustainable investment in growthFigure out a category defining content marketing strategyManage our performance marketing agency to ensure ROI and value for moneyQualifications:very strong First Principles thinkingProven experience in growth marketing, growth hacking, performance marketingStrong understanding of GTM strategies, experimentation and performance trackingStrong analytical ability, interpreting data and making informed decisionsClean, concise communicationMinimum 2-3 years experience in growth marketingCulture Fit:High Agency and bias for action. Identifying problems and solving problems without being told toUser Obsession and Empathy. Always thinking user first and taking decisions accordingly
