Digital Marketing Manager
VAP Group
- Vadodara, Gujarat
- Permanent
- Full-time
- Deploy successful marketing campaigns and own their implementation from ideation to execution.
- Developing strategic marketing campaigns to help achieve business results.
- Designing and delivering scalable marketing programs and campaigns that provide value-added content that is suited to clients and prospects needs as well as interests.
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting and performance analysis.
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
- Collaborating with different stakeholders to ensure successful implementation of strategic marketing plans including defining success criteria, measuring the effectiveness of initiatives, and reporting on results.
- Ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders.
- Keep up to date with market developments and competitor strategies.
- Bachelor's degree in marketing, finance, business administration, or similar.
- A master's degree in a relevant field will be advantageous.
- At least 5 years' experience as a digital marketing manager.
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Superb leadership, communication, and collaboration abilities.
- Exceptional analytical and problem-solving skills.
- Strong time management and organizational abilities