Manager - Digital Marketing (3-3 yrs) Bangalore (Marketing/PR/Advertising)
Sumeru Consultancy Services
Bangalore, Karnataka
Permanent
Full-time
2 months ago
Key Responsibilities:- Develop and execute a comprehensive digital marketing strategy to increase awareness and engagement with Art of Living's programs.- Conduct market research to identify trends and insights, and optimise performance based on these insights.- Oversee and manage all digital campaigns, including social media, email marketing, and digital advertising.- Efficiently manage the team members assigned to your vertical- Create and curate engaging content for various online platforms, ensuring it aligns with our brand's identity and message.- Manage SEO and SEM efforts, including keyword research, content strategy, and link building to increase rankings on all major search networks.- Analyse and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs).- Collaborate with internal teams to create an integrated marketing strategy.Qualifications:- Bachelor's degree in Marketing, Digital Media, or related field.- Minimum of 5+ years of experience in digital marketing, preferably in a similar sector.- Strong understanding of current online marketing concepts, strategy, and best practices.- Experience in SEO, SEM, email marketing, performance marketing, A/B testing and social media.- Knowledge of analytics tools such as Google Analytics, Hot jar, Microsoft Clarity.- Previous experience in ecommerce space is a plus- Excellent communication and interpersonal skills. (ref:updazz.com)