Roles and responsibilities:- Preparing, creating, and implementing a variety of marketing techniques to increase sales- Keeping up websites and social media profiles to interact with current clients and promote goodwill- Applying search engine optimization (SEO) to the creation of digital content, market analysis, opportunity research, and ideation- Arranging and creating advertising campaign financial documentation, including contracts, estimates, and budgets- Interacting and bargaining with writers, editors, marketing personnel, and advertising agencies; fixing issues and completing troubleshooting tasks- Examining client comments and campaign performance (ref:updazz.com)