Principal Gen AI Product Manager, EMAP

• Disruptive mindset
• Deep understanding of generative AI technologies
• Strong product instincts
• Ability to convert opportunities into scalable, commercially viable features aligned to Experian’s product operating model

• Own the regional GenAI product strategy and roadmap for EMAP across Ascend and Fraud, informed by:

• EMAP customer VOC and market needs
• Regional regulatory and risk considerations
• Global GenAI platforms, priorities, and capabilities
• Identify where Generative AI can materially improve customer outcomes, product differentiation, and operational efficiency.
• Translate emerging GenAI capabilities into clear product intent, priorities, and roadmaps.

• Lead discovery of high‑impact GenAI opportunities across customer journeys and internal product workflows.
• Define use cases with clear value hypotheses, success measures, and risk considerations.
• Drive productisation of GenAI capabilities, moving from concept and proof points into scalable, production‑ready features embedded in core products.
• Ensure solutions are designed for repeatability, supportability, and regional scale, rather than bespoke delivery.

• Work with markets and regional functions to scale GenAI use cases across EMAP, with primary focus on customer‑facing innovation and considering productivity enablement where it supports product outcomes
• Define how GenAI capabilities will be adopted, measured, and evolved over time across markets.
• Track outcomes including adoption, productivity gains, customer impact, and product differentiation.

• Partner with Engineering and Data Science to embed GenAI capabilities into existing Ascend and Fraud products, rather than standalone tools.
• Ensure GenAI features are explainable and auditable by design; aligned to Experian’s product operating model and naturally integrated into customer and analyst workflows
• Balance rapid innovation with long‑term platform integrity, trust, and regulatory compliance

• Act as a senior product partner across Engineering, Architecture, Data Science, Client Delivery, Market Product, and regional GTM teams.
• Collaborate with GTM to shape AI‑driven value propositions, pricing inputs, and adoption models, ensuring clear and responsible client messaging.
• Influence prioritisation and solution design through strong product judgement, evidence‑based trade‑offs, and clear articulation of customer and commercial value.
• Operate effectively in a matrixed, global environment without formal line authority.

• Work closely with regional and global AI technology teams to ensure GenAI governance, controls, and guardrails are embedded into product design and delivery.
• Ensure GenAI product capabilities align with:

• Product development and risk frameworks
• Legal, compliance, and regulatory requirements across EMAP
• Responsible AI principles (fairness, transparency, traceability)

• Co‑create GenAI capabilities with selected clients to validate value, usability, and adoption.
• Partner with global technology and AI platform teams to leverage external GenAI providers where appropriate, in line with Experian standards and governance.

• Act as an internal GenAI product ambassador for EMAP.
• Share success stories, learnings, and impact narratives to support alignment, adoption, and momentum across product teams and markets

• GenAI capabilities embedded into EMAP products at scale, not isolated pilots
• Tangible improvements in customer decision quality, speed, and usability
• Clear, aligned GenAI priorities across product teams and markets
• Innovation delivered responsibly, maintaining Experian’s standards of trust and compliance

• Significant experience as a Senior Product Manager / Principal PM in complex software, platform, or data‑driven environments.
• Strong grounding in product discovery, productisation, and outcome‑based prioritisation.
• Deep understanding of Generative AI concepts, patterns, and limitations.
• Ability to translate AI capabilities into practical, customer‑ready product features.
• Proven ability to lead through influence rather than hierarchy.
• Strong communication skills with senior stakeholders and technical teams.
• Experience operating in regulated or high‑trust environments is highly advantageous.

Experian