Freelance Marketing Strategist

Chennai, Tamil Nadu
Contract
Full-time

2 months ago

We are Hiring For Marketing Strategist-FreelancerCompany Profile:Food Buddies is an industrys leading food consultancy firm propelled to its success by a young dynamic team. We give life and form to your concept and set it rolling. We make sure that your concept has high commercial values. Our motto is to make the idea and concept of every client a success by listening, analyzing and customizing the right solution to save precious time, money and energy.The Different verticals of our services areFood Product developmentFood Industry ImplementationBusiness Growth StrategyFood BrandingFood legalVisit our website for more details.Qualifications and Experience

Bachelor's/masters degree in marketing, Business, or a related field.
35 years of experience in content marketing, brand strategy, and digital marketing.
Experience in the FMCG industry is preferred.

Desired Skills

Proven expertise in content creation, email marketing, and social media advertising.
Strong knowledge of ATL & BTL marketing strategies, Distribution channel management, E-commerce strategy development &Brand marketing strategy execution
Ability to analyze market trends and consumer behavior.
Excellent communication, project management, and cross-functional collaboration skills.

Roles and ResponsibilitiesDevelop comprehensive marketing strategies aligned with business objectives to enhance brand awareness and engagement.Collaborate with cross-functional teams to design and implement innovative campaigns that drive growth and brand loyalty.Analyse market trends and consumer data to identify opportunities for product introduction and positioning.Manage social media platforms, ensuring timely and creative interactions to build a strong online presence.Maintain relationships with distribution channels to optimize product placement and reach.Oversee the creation of engaging digital content that aligns with the brand narrative and appeals to targeted demographics.Evaluate the effectiveness of marketing campaigns through KPIs, adjusting strategies to improve outcomes continuously.Report marketing activities and performance metrics to senior management, providing insights for strategic decision-making.Excited to take the next step in your career?Send your updated resume to ramya@foodbuddies.in and let's build something great together!

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