Content Strategist – Instagram & Beauty Industry- Mumbai(Khar West)
- Mumbai, Maharashtra
- Permanent
- Full-time
- Own and execute the content strategy across Instagram, YouTube, LinkedIn, and blog.
- Plan, schedule, and manage content calendars to drive engagement, leads, and brand growth.
- Build Instagram content funnels that drive consultations, bookings, and brand authority.
- Collaborate with video teams, editors, and founders for scripting, ideation, and storytelling.
- Repurpose long-form videos into short-form Reels, carousels, and viral Instagram content.
- Analyze and report on content performance, using insights to drive growth.
- Spot trends in the beauty and hair industry and create viral content hooks.
- Minimum 2 years’ full-time experience as a content strategist or content manager in the beauty, salon, or hair loss space.
- Hands-on expertise with Instagram content (Reels, Stories, carousels) and a passion for creating viral posts.
- Proven track record with salon content, hair systems, or beauty industry brands.
- Fluent English, with basic Hindi/Hinglish (for relatable, audience-friendly content).
- Highly organized—strong with calendars, planning, and campaign execution.
- Basic knowledge of video editing and creative briefing (we have editors, but you must direct them).
- Must LOVE Instagram and content creation—this is not just a desk job!
- Comfortable speaking on camera for Stories, Reels, or live videos.
- Experience managing influencer collaborations or brand partnerships.
- Experience with Canva, Notion, Trello, Google Docs/Sheets.
- Friendly, energetic personality—team player and audience favorite.
- Some knowledge of SEO for blogs and website content structuring.
- Huge creative freedom & space to experiment.
- Work directly with founders and top marketing minds.
- Be part of a Shark Tank-featured, rapidly scaling brand.
- Join a category-creating company changing India’s beauty industry.