Assitant Marketing Manager

Mumbai, Maharashtra
Permanent
Full-time

9 days ago

Job Description:This role is for one of the Weekday's clientsSalary range: Rs 200000 - Rs 400000 (ie INR 2-4 LPA)Min Experience: 1 yearsLocation: MumbaiJobType: full-timeRequirements:Key Responsibilities1. Strategy & Planning

Develop and implement short- and long-term strategic marketing plans aligned with organizational goals.
Identify growth opportunities through market trend analysis and competitor benchmarking.
Collaborate with cross-functional teams (Data, Sales, Product, and Design) to ensure unified messaging and execution.

2. Campaign Management

Plan and execute integrated B2B marketing campaigns across Email, WhatsApp, SMS, and Push Notifications.
Manage and optimize paid ad campaigns, including Meta Ads.
Create segmented user journeys tailored to industry, company type, and user behavior.
Design and oversee landing pages, forms, email templates, and lead-nurturing workflows.
Drive retention campaigns for app users.

3. Marketing Automation & Performance

Utilize platforms such as WebEngage, Gupshup, and Mixpanel to automate campaigns and monitor engagement.
Track key performance metrics including open rates, click-through rates, conversions, and pipeline impact.
Maintain database hygiene to ensure high deliverability and reduce churn.
Work with the Data Management team to analyze and optimize campaign performance.

4. Content & Media

Oversee digital content and design to maintain consistency across social media platforms and enhance user experience.
Ideate and deliver engaging digital content, including product demo videos, employee stories, and brand narratives.
Coordinate with the design team for social media management and visual content creation.

Expectations

1.5-4 years of progressive experience in marketing, with strong expertise in digital and campaign marketing.
Proven track record in B2B campaign execution, marketing automation, and/or digital marketing.
Proficiency with WebEngage, Gupshup, Mixpanel, Zoho CRM, Meta Ads, and Google Ads.
Strong communication, copywriting, and interpersonal skills.
Proficiency in Google Suite (preferred).
Bachelor's degree in Marketing, Communications, Business, or related field.
Mumbai-based candidates preferred.

Skills

Marketing Strategy
Digital Marketing
B2B Campaign Execution
Social Media Marketing
LinkedIn Marketing
Content Writing
Campaign Management
Creative Ideation

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