GN - SONG - MT - Web Analytics and Insights - Manager
Accenture
Bangalore, Karnataka
Permanent
Full-time
1 month ago
The Customer, Sales & Service Practice | Martech Platforms – Google, Mixpanel, Amplitude, Adobe, Appsflyer, Optimizely and othersJoin our team of Customer Sales & Service consultants who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change.Practice: Customer Sales & Service I Areas of Work: Marketing Transformation, MarTech Platforms - Google, Mixpanel, Amplitude, Adobe, Appsflyer, Optimizely and others | Level: Manager | Location: Delhi, Gurgaon, Mumbai, Bangalore, Chennai, Hyderabad, Pune, Kolkata | Years of Exp: 8+ yearsExplore an Exciting Career at AccentureAre you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest?Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consulting’s Customer, Sales & Service practice.The Practice – A Brief SketchThe practice is aligned to the Capability Network Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales, and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner.Bring your best skills forward to excel at the role:Digital Analytics Platform Manager:Conduct user experience on website/app, assess digital analytics (web/app analytics) capability and provide recommendations on optimizing the analytics stack and develop use cases to improve utilization of existing one.Gather business requirements, translate complex functional, technical and business requirements into architectural designs using industry standard methodologies and leads the solution Blueprint.Manage the processes for capturing, storing, using and tracking of online activity from multiple channels.Use a mix of consultative skills, business knowledge, and technical expertise to guide client/ Accenture teams to effectively integrate analytics or other similar technologies into client’s digital platforms/ business environment and achieve business results.Analyze various integration aspects between Analytics and allied systems like Websites, APP, Campaign Managers, Audience Managers, Firebase, Tag manager etcPlan and design digital analytics/ clickstream data inclusion to customer 360 view and provide framework/ solution/ Architecture/ Roadmap for our clients as applicable.Understand the customer journey and current trends to be able to give recommendations to improve marketing initiatives, personalization, or Advertising strategies etc.Identify, scope and partner with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients. Understand current and future mkt trends, new technologies in this space.Work with technology teams to orchestrate and implement integrations (including API based integrations).Understand and convey the impact of regulations like HIPPA, CCPA and GDPR on marketing channelsStrong project management skills: ability to mobilize and organize across multiple stakeholders (client and internal) and projectsAside from client delivery, the selected candidate will also drive business development efforts and thought leadership in the digital marketing platform spaceOther skills –Creating and maintaining client relationshipsAwareness on Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologiesAbility to solution and budget projects/ engagements for clientsExperience in working with middle to senior management levels within existing organization / client organizationsStrong experience in shaping and driving engagements, build on working relationships effectively and ability to lead teams independently.Ability to work effectively in a remote, virtual, global, fast paced, and unstructured environment.Ability to learn new and understand new tools/solutions.Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the offering.-Read about us.Your experience counts!Proven work experience (8+ Years) in digital analytics (Web/app analytics) with focus on Google analytics and its integration with remaining Martech/Adtech stack- preferably within the industry (E-Commerce, CPG, Telecom, Healthcare, Financial services etc.).knowledge of other website/app and marketing analytics tools & their implementations/integration with remaining Martech/Adtech stack (e.g., Google Analytics, NetInsight, Appsflyer, WebTrends, SEMRush, Firebase etc.), supporting attribution modeling or/and media mix modelling (MMM) and on data collection.Strong understanding of collaboration b/w web/app analytics and other marketing, advertising, and Personalization technologies.Experience/ knowledge of Java Script, Jquery, HTML and CSS, SQL, data insertion and reporting APIs, SOAP, REST and PHP, API testing tools like Postman.Deliver and help in executing technical/ functional design solutions, customizing it wherever required.Strong knowledge of any tag management platforms - GTM, Launch, Tealium etc. Preferred if have done implementation of Ads conversion pixels, platforms like DMPs etc via tag managementPreferred but not mandatory - Experience working with Ads data hub, ad platforms and their API' s i.e. Google API, Facebook conversion API etc.Aware of AD Tech ecosystem, with focus on cross device and omnichannel consumer experience, paid and owned media platform integrations, campaign tracking & attribution tools. knowledge of Firebase and Appsflyer also beneficial.Experience applying visualization tools such as building Tableau reports, Workspace, Reports, Report Builder (Must Have), PowerBI etc.What’s in it for you?An opportunity to work on with key G2000 clientsPotential to with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies.Ability to embed into everything—from how you service your clients to how you operate as a responsible professional.Personalized training modules to develop your to grow your skills, industry knowledge and capabilitiesOpportunity to thrive in a that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization.About Accenture:Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 569,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us atAbout Accenture Strategy & Consulting:Accenture Strategy shapes our clients’ future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Capability Network – a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Capability Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. For more information visit|At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, .Equal Employment Opportunity StatementAll employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.Accenture is committed to providing veteran employment opportunities to our service men and women.
