Digital Marketing Manager

• Develop and implement comprehensive marketing strategies tailored to the North American data center market.
• Collaborate with sales and product teams to align marketing campaigns with business objectives and sales goals.
• Lead Generation and Campaign Management:

• Design and execute multi-channel marketing campaigns (digital, events, content) to generate qualified leads and support sales efforts.
• Manage Google Ads campaigns, including keyword research, ad copy creation, and performance optimization.
• Content Creation and Management:

• Write, edit, and publish high-quality content such as articles, blog posts, case studies, and white papers.
• Maintain an editorial calendar and ensure timely delivery of compelling content across various platforms.
• Optimize content for user experience using CMS platforms and basic HTML/CSS.
• Public Relations Strategy:

• Develop and execute PR plans to enhance brand image and reputation.
• Craft press releases, media pitches, and other PR materials to communicate company news and achievements.
• Build and maintain relationships with media, journalists, and influencers to secure coverage.
• Digital Marketing:

• Oversee digital marketing efforts including SEO, SEM, email campaigns, and social media.
• Utilize analytics tools (e.g., Google Analytics, SEMrush) to track performance, generate insights, and optimize strategies.
• Social Media Marketing Analysis & Research:

• Conduct analysis and research on social media marketing trends, audience engagement, and campaign performance specifically for the North American market.
• Develop and implement social media strategies to enhance brand presence and engagement across platforms like LinkedIn, Twitter, Facebook, and Instagram.
• Use social media analytics tools (e.g., Facebook Insights, Twitter Analytics, LinkedIn Analytics) to track metrics and adjust strategies accordingly.
• Market Research and Competitive Analysis:

• Conduct market research and analyze market trends to identify opportunities for business growth in the North American data center market.
• Analyze customer behavior, preferences, and purchasing patterns to inform marketing strategies and campaigns.
• Develop and implement data-driven marketing strategies to drive business growth.
• Collaborate with the marketing team to develop effective marketing campaigns.
• Measure and analyze the performance of marketing campaigns and make recommendations for optimization.
• Stay up-to-date with industry trends and best practices in marketing analytics.
• Prepare detailed reports and present findings to key stakeholders.
• Brand Awareness and Thought Leadership:

• Develop initiatives to enhance brand visibility and establish thought leadership.
• Coordinate PR efforts and secure speaking engagements to amplify brand presence.
• Collaboration and Communication:

• Work closely with cross-functional teams (sales, product development, customer support) to ensure cohesive marketing strategies.
• Communicate with stakeholders to align marketing initiatives with business priorities.
• Reporting and Budget Management:

• Manage marketing budgets effectively to maximize ROI and cost-effectiveness.
• Prepare regular reports on marketing activities, performance metrics, and outcomes for senior management.

• Education: Bachelor's degree in Marketing, Business Administration, Communications, Journalism, or related field. MBA or master's degree preferred.
• Experience: 5+ years in marketing with a focus on B2B technology or data center solutions. Proven experience in lead generation and revenue growth.
• Technical Skills: Proficiency in Google Ads, Google Merchant Center, Google Tag Manager,, social media marketing tools , analytics platforms (e.g., Google Analytics), and content management systems (e.g., WordPress, Magento). Basic understanding of HTML/CSS.
• Market Research: Proven experience conducting market research and competitive analysis specifically for the North American market. Ability to analyze market trends, customer behavior, and purchasing patterns to develop data-driven strategies.
• Social Media Marketing: Expertise in social media strategy, content creation, and analysis, including using social media analytics tools to drive engagement and optimize performance.
• Soft Skills: Excellent written and verbal communication skills, analytical thinking, project management abilities, and the capability to thrive in a fast-paced environment.
• Additional Skills: Strong portfolio of published work and demonstrated ability to create engaging content and execute effective PR campaigns.

Uvation