Assistant Manager – CSD Sales

Diageo

  • Kolkata, West Bengal
  • Permanent
  • Full-time
  • 1 month ago
Job Description :Job Title: Assistant Manager – CSD SalesAbout us:With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future. Join us to create a career worth celebrating.About the Function:Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.About the role:To manage commercial operations of Diageo brands across CSD Depots catering to the Defence and Para Military Forces in the Kolkata and Odisha sales area. This role is pivotal in driving sustainable sales growth, ensuring operational excellence, and identifying new opportunities to unlock the full potential of the CSD and PMF channel in this strategically important region.Role Responsibilities:Sales Delivery
  • Deliver monthly, quarterly, and annual primary & secondary sales targets.
  • Drive growth across the full Diageo brand portfolio in the CSD and PMF channels.
Operational Coordination
  • Coordinate with Supply Chain, Marketing, and CSD Depots to ensure uninterrupted product availability.
  • Minimize stock-outs and mitigate any business loss risks.
Regulatory & Compliance
  • Manage excise-related processes including Label Registrations, Permits, EVCs, and C-Forms in a timely and compliant manner.
Market Development
  • Conduct structured market assessments and competitor benchmarking to identify white spaces and future growth opportunities.
Trade & Consumer Activation
  • Execute brand-led promotional activities across outlets and ensure proper deployment of trade schemes.
  • Monitor effectiveness and visibility of promotional programs.
Collections Management
  • Ensure timely payment collections from CSD and Para Military channels.
  • Monitor receivables and address reconciliation issues.
Market Intelligence & Reporting
  • Track competitive activity, pricing, and market dynamics.
  • Share weekly/monthly performance reports with actionable insights.
Team Leadership
  • Manage and mentor a third-party field sales team.
  • Drive accountability through daily reporting and performance reviews.
Experience / skills required:Education: MBA in Sales & MarketingExperience: 6–8 years of progressive experience in Sales, preferably in the Alco Bev or FMCG industryKey Skills:Strong commercial acumen and data-driven decision-makingEffective stakeholder communication and negotiation abilitiesStrategic thinking with executional agilityProficiency in navigating regulatory frameworks in complex marketsIdeal FitThis role is best suited for someone who:Thrives in market-facing, field-intensive environmentsIs analytical, commercially sharp, and solution-orientedHas a strong sense of ownership and accountabilityEnjoys collaborating across functions to drive end-to-end outcomesHas an innovative mindset to unlock unconventional growth avenuesFlexible Working Statement:Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.Diversity statement:Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.Feel inspired? Then this may be the opportunity for you.If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.Worker Type : RegularPrimary Location: Kolkata SalesAdditional Locations :Job Posting Start Date : 2025-08-01

Diageo