Company Overview: Reloy is a real estate technology startup reimagining real estate loyalty in India. Our major clients are biggest real estate developers such as Mahindra, Shapoorji Pallonji, Piramal, Godrej, Brigade, DLF etc. and are continuing to scale our client base. We are ISO 27001:2022 certified and are a 5day working company. Company website: www.reloy.coKey Responsibilities: Copywriting & Brand Messaging- Write compelling, conversion-driven copy for marketing campaigns, brochures, ads, social media, and emails.- Develop short-form and long-form copy for WhatsApp, landing pages, blogs, and digital ads.- Craft video scripts, brand storytelling content, and campaign narratives that align with business goals.- Brainstorm and execute creative angles, taglines, and messaging strategies for marketing initiatives. Performance & Optimization :- Optimize copy for SEO, user engagement, and brand consistency across platforms.- Track and analyze engagement metrics (CTR, traffic, conversions, keyword performance) to refine content strategy. Collaboration & Execution :- Work closely with marketing, design, and product teams to create high-impact copy.- Manage multiple projects efficiently while meeting deadlines and maintaining quality. Client & Internal Alignment :- Ensure copy aligns with brand voice, positioning, and client requirements.- Take ownership of content revisions, reducing feedback cycles through clear communication and strategy alignment. (ref:updazz.com)