Content Strategist

Noida, Uttar Pradesh
Rs. 7,00,000-7,50,000 per year
Permanent
Full-time

15 hours ago
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This role is for one of the Weekday's clientsSalary range: Rs 700000 - Rs 750000 (ie INR 7-7.5 LPA)Min Experience: 2 yearsLocation: NoidaJobType: full-timeWe are looking for a creative and strategic Content Strategist to drive impactful marketing campaigns across digital channels. This role involves owning the entire content lifecycle—from ideation and storytelling to execution and performance analysis. You will play a key role in shaping brand communication, creating engaging content, and delivering campaigns that enhance audience engagement, brand visibility, and conversions.RequirementsKey Responsibilities

Conceptualize and execute end-to-end marketing campaigns aligned with brand objectives and audience insights
Develop creative strategies for D2C platforms including Meta and marketplace advertising channels
Write compelling and high-converting content for ads, social media, websites, and email campaigns
Collaborate with designers, videographers, and editors to bring campaign ideas to life
Coordinate content production including shoot planning and execution
Assist in basic video editing to create platform-ready content
Adapt content strategies across platforms such as Instagram, YouTube, websites, and marketplaces
Ensure consistency in brand voice, messaging, and visual storytelling across all channels
Conduct market and competitor research to identify trends and opportunities
Analyze campaign performance and optimize strategies based on data-driven insights
Develop a strong understanding of customer personas to create relevant and targeted messaging

What Makes You a Great Fit

Strong creative thinking with the ability to ideate and execute high-impact campaigns
Excellent copywriting and storytelling skills with a focus on conversion-driven content
Solid understanding of digital marketing channels and audience behavior
Hands-on experience or familiarity with video editing tools such as Premiere Pro or CapCut
Ability to manage shoots and coordinate effectively with cross-functional creative teams
Strong sense of design, aesthetics, and visual storytelling
Analytical mindset with the ability to interpret campaign performance data
Good organizational and project management skills with attention to detail
Ability to work in a fast-paced, collaborative environment
Passion for content, branding, and building engaging customer experiences

Weekday AI